Ad Age reports this afternoon that Apple has hired Karl Heiselman, the global CEO of branding agency Wolff Olins. The news comes as the iPad-maker looks to double its in-house creative talent to better combat marketing from Samsung and others.
Interestingly enough, Heiselman used to be a design contractor for Apple in the early 1990s, before Steve Jobs made his triumphant return. He says back then the company was still trying to find itself, and he believes it's once again at a crossroads...