Rumor: New iMacs will run Apple’s M3 chip and arrive in the same colors as before

New iMacs coming at Monday’s “Scary Fast” event will allegedly use an upcoming Apple M3 chip and be available in the same colors as the current iMac lineup.

Marketing image showcasing the M1 iMac colors
The next iMac will use the M3 chip instead of the M2 | Image: Apple

That’s according to Bloomberg’s Mark Gurman, who recently predicted that a new iMac model could finally be on the way. After Apple set a surprise event on the eve of Halloween, Gurman has republished his Bloomberg newsletter from March to underscore what fans should expect from the updated all-in-one desktop.

Gurman: New iMacs run Apple’s M3 chip

According to Gurman, Apple has been working on two iMac models codenamed J433 and J434. One of those could be an update to the current 24-inch iMac, while the other might be a replacement for the discontinued iMac Pro.

Gurman has consistently maintained that an Apple silicon iMac Pro won’t arrive this year, leaving only the colorful 24-inch iMac as a candidate for Monday’s launch.

The refreshed computer should run Apple’s M3 chip instead of an M2 Pro, as some people suspected. The screen size will be the same at 24 inches diagonally. Apple will continue to offer the refreshed all-in-one computer in the same blue, green, pink, purple, yellow, orange and silver finishes as the current iMac.

From the newsletter:

There also will be some behind-the-scenes changes. The computer will see some of its internal components relocated and redesigned, and the manufacturing process for attaching the iMac’s stand is different.

An iMac update is way overdue—more than 900 days have passed since the first M1 iMac was announced on April 20, 2021. The beloved iMac is the most striking personal computer Apple has ever made, having gone through multiple major design iterations since the very first iMac launched 25 years ago.

Today’s iMac still impresses with its simple all-in-one design dominated by a single sheet of glass that covers the entire surface. You have to see it in person to fully appreciate how impossibly thin this computer is, measuring just 11.5 m.