Check out Apple’s new Pride-focused sport band, watch face and wallpaper

The new Pride-themed Apple Watch band, watch face and wallpaper were designed to seamlessly blend and are available starting next week.

Pride Edition 2023 wallpaper on Apple Watch and iPhone
Another wallpaper of the week? | Image: Apple
  • Ahead of LGBT Pride Month in June, Apple has unveiled a Pride Edition Apple Watch band, watch face and Pride-themed wallpaper.
  • The watch face animates when you raise your wrist, and the wallpaper moves when you unlock the phone.
  • Every June, Pride Month celebrates lesbian, gay, bisexual and transgender pride, promoting dignity, equality and increased visibility of LGBTQ people.

The new Pride Edition watch band, face and wallpaper

The new Pride Edition band for the Apple Watch showcases the pride flag rainbow colors and five others. According to the company, black and brown symbolize Black and Latin communities, plus those who died from or are living with HIV/AIDS. Light blue, pink and white represent transgender and nonbinary individuals.

The matching watch face and wallpaper with their colorful shapes seem like they’re circulating into the Apple Watch display from the band. When you raise the watch or tap the display, the watch face animates. Curiously, Apple says that the Pride Edition wallpaper “dynamically moves” when you unlock your iPhone.

How to buy the Price Edition Apple Watch sport band

The Pride Edition 2023 watch face and band for Apple Watch
These geometric shapes are compression-molded into the band | Image: Apple

The new Pride Edition sport band, priced at $49, will be available via and in the Apple Store app beginning Tuesday, May 23, with retail availability at Apple store locations starting Wednesday, May 24. The new band is available in 41mm and 45mm sizes (requires Apple Watch Series 3 and later).

How to get the Pride Edition watch face and wallpaper

The matching Pride Celebration watch face and iPhone wallpaper will be available next week. The watch face and wallpaper will ship as part of the watchOS 9.5 and iOS 16.5 updates that will also release publicly on May 23.

You can download the Pride Celebration watch face in several ways:

  • Through App Clips on the packaging of your Pride Edition sport band
  • In Apple Store locations
  • From the Apple Store app
  • As a direct download via

Why is Apple doing this?

Apple Newsroom:

Through these efforts, Apple supports and brings awareness to LGBTQ+ advocacy organizations that are working to bring about positive change, including Equality Federation Institute, an advocacy accelerator that is building a network of state-based LGBTQ+ advocacy organizations in the US, and GLSEN, an education organization working to end discrimination, harassment and bullying based on sexual orientation, gender identity, and gender expression.

And this:

Additional advocacy organizations Apple supports include Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, Human Rights Campaign, ILGA World, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.

This isn’t the first time Apple has honored LGBTQ+ this way. Ahead of every June, the Cupertino company releases special-edition watch bands, wallpapers and other Pride-themed perks.