Disney+ might not be the most expensive streaming service on the market right now, but it’s also not the cheapest. Which means there’s some room to save some customers some money. But only if they’re willing to trade that cash for ad-viewing, of course.
According to a report from The Information, the folks behind Disney+ are currently investigating an ad-supported tier of the streaming service. And, as you might imagine, this would mean a slight price reduction when compared to the standard, ad-free option that’s currently available. The reason for the consideration? Subscriber numbers.
The report indicates that Disney+’s explosion of subscribers has started to slow. As a result, the Mouse House is looking for ways to boost the numbers again. Offering up an ad-supported alternative might be one way to do that. Especially if it saves would-be subscribers a few bucks every month.
It’s not that things don’t look bright for the streaming service in general, though. Disney says it expects to have somewhere around 250 million paid subscribers by the time 2024 rolls around. At the moment the streaming service has around 130 million paying subscribers.
But it’s also about what the competition is doing. There are many, many different tiers for other streaming services out there, and many of them offer up some sort of ad-supported option to help customers save some money. And if Disney+ does go down this route, it would mean that Apple TV+ and Netflix remain some of the only holdouts. But considering Apple TV+ is just $4.99 per month, that probably won’t change anytime soon.
But, what do you think? If Disney+ does offer up an ad-supported option, will you sign up?