Netflix

Netflix taps Microsoft to be its partner for the upcoming ad-supported tier

An image showing a red Netflix Logo set agains an all-black background

An ad-supported tier for Netflix has been rumored for a bit now, but it only became official earlier this year when Netflix's co-CEO, Ted Sarandos, confirmed the upcoming tier. That obviously led to some discussion regarding who Netflix would partner with, because it would be a huge deal for any advertising company to land Netflix. Turns out, it won't be an advertising company after all.

Netflix will be getting that less expensive ad-supported option in the future

An image showing a red Netflix Logo set agains an all-black background

Netflix has been around for so long now, some folks might consider it an institution. Others, though, just another streaming option in an ocean of them. Maybe it's the streaming service's age that made executives feel like it didn't need to go the route of an ad-supported option over the years. But, times change, the competition gets fierce, and suddenly you're hoping advertisements can save the day.