Learn how to adjust whether to receive notifications from App Store on your iPhone, iPad or iPod touch for new features, app updates, recommendations and special offers.
Does the App Store let you manage notifications?
App Store may send you notifications from time to time regarding special offers, recommended apps, new features and so on. The good news is, Apple allows you to switch those notifications on or off. Follow along with us as we show you how to configure notifications for new App Store features, updates, recommendations and offers. Read: How to hide or unhide your purchases made in App Store on iPhone, iPad and Mac
How to configure notifications for the App Store
Access your account information in the App Store app on iPhone or iPad to manage notifications for new store features, updates, recommendations and offers.
- Open the App Store app on your iPhone (iOS 15.4+) or iPad (iPadOS 15.4+)
- Touch your profile name and image in the top-right corner of the App Store app
- Choose “Notifications” from the root list
- Select which notifications you’d like to receive from the App Store, then hit “Done”:
- New Features & Updates: Toggle this switch to optionally receive or stop receiving notifications from the App Store regarding new store features and app updates.
- Recommendations & Offers: Control whether the App Store will send you notifications for special offers and recommended apps that might interest you.
Apple notes that your notifications viewing and interaction data is associated with your Apple ID, which means the company is using this data for product improvement.
System requirements for managing App Store notifications
The only requirement is that your devices run the iOS 15.4 or iPadOS 15.4 software.
iOS 15.4 and iPadOS 15.4 were being tested with Apple’s registered developers and public beta testers at the time of this writing. All users will be able to access the new toggles for App Store notifications when Apple releases iOS 15.4 and iPadOS 15.4 to the public in a few weeks. If your device is not running iOS 15.4 or iPadOS 15.4, you will only be able to allow or disallow notifications for the store in Settings → Notifications → App Store.
To see the currently installed version of iOS or iPadOS operating system software powering your iPhone or iPad, go to Settings → General → About on the device. A support document on the Apple website provides a list of all the improvements, new features, enhancements and fixes available with the various iOS 15 versions.
Wrap up: Tame those notifications!
iOS 15.4 and iPadOS 15.4 at long last give people much-needed controls to control whether to receive notifications from the App Store. Not only that, but you can turn notifications on or off separately for things that matter (new features and updates) from those for marketing purposes (content recommendations and special offers).
Now, Apple has been accused before of sending unsolicited notifications via App Store to promote its own products. The new toggles available in iOS 15.4 and iPadOS 15.4 help put an end to that practice. Even if Apple continues using these notifications as a marketing vehicle, you can just opt-out of notifications for recommendations and offers.