Apple TV+ beats Netflix in the auction for a detective series “Sugar” starring Colin Farrell

“Sugar” is a working title of an upcoming Apple TV+ detective series that’s being described as “an LA-set contemporary take on the private detective story.”

Glowing Apple TV+ logo set against an all-dark background


  • Apple TV+ has won an auction with Netflix for a new series dubbed “Sugar”
  • “Sugar” is a contemporary take on the classic detective story
  • Colin Farrell has been cast to star in the series

“Sugar” is an upcoming new Apple TV+ detective series

Described as a contemporary take on the private detective story set in Los Angeles, “Sugar” should be instantly familiar to all fans of the genre and everyone who has enjoyed detective TV series set in Los Angeles or Chicago.

Mike Fleming Jr, Deadline:

Apple TV+ won a heated auction for Sugar, the working title for a potential TV series that has Colin Farrell attached to star. It’s created by Mark Protosevich, whose feature work includes “Thor” and “I Am Legend”. The bidding for the package came down to Apple and Netflix, I hear. They are keeping plot under wraps but it’s an LA-set contemporary take on the private detective story.

Aside from Farrell and Protosevich, this detective drama series will also be executive produced by Genre Films’ Simon Kinberg and Audrey Chon, as well as Scott Greenberg.

In other Apple TV+ news, the science-fiction series “Invasion” was just renewed for a second season, while the M. Night Shyamalan thriller series “Servant” has been renewed its fourth and final season. On top of that, the streamer will soon premiere “The Afterparty”, a new murder-mystery series that’s coming in January 2022.

The iPhone maker’s original video service has picked up a bunch of 2022 Golden Globe Award nominations for such shows as “Swan Song”, “Ted Lasso”, “CODA” and others.