Beats promotes the music and new Beats Studio Buds in latest ads

Earlier this month, Beats by Dre launched a pair of new truly wireless headphones. The Beats Studio Buds feature a new design for Beats-branded headphones, as well as plenty of worthwhile features. And now the company is turning on the marketing effort.

The ad campaign, which Beats is tying to “It’s the music,” is tapping a range of celebrities to highlight the new truly wireless headphones. The first video in the new campaign launched less than a week ago (via 9to5Mac), and since then Beats has published four videos. Each comes in at just around 30 seconds in length, so there’s not a lot go on.

The first video highlights singer Roddy Ricch. Next up is comedian Druski. After that, we’ve got legendary tennis player Serena Williams. And finally (for now), Beats asked rapper Coi Leray to help promote the new headphones.

Here are the other videos:


Serena Williams

Coi Leray

The videos are short and sweet, get right to the point. They highlight what matters to Beats, too, of course: listening to music on these headphones. We also get to see some of the features in the headphones, too, including Active Noise Cancellation, IPX4 water and sweat resistance, Transparency Mode, and more.

Did you order the new Beats Studio Buds?