“Why Mac?” Well, that’s a good question! And now Apple has a dedicated webpage to answer it.
Today, Apple officially launched a brand new dedicated page to answer the question, “Why Mac?”, offering up a variety of reasons why someone might want to choose a Mac over the competition. Apple says the computers are “easy to learn”, and yet they are also “astoundingly powerful.” Interestingly, Apple also promotes the fact that the Mac you buy now is “packed” with built-in apps, which may or may not be a selling point for some potential customers.
The company also notes that macOS offers free software updates, and also promotes the fact that if you already own an iPhone the software on your Mac will feel “familiar from the moment you turn it on.”
Per the webpage:
Easy to learn. Astoundingly powerful. And designed to let you work, play, and create in ways you never imagined. It’s the computer that comes packed with apps that are ready to go right out of the box. Free, regular software updates keep things up to date and running smoothly. And if you already have an iPhone, it feels familiar from the moment you turn it on.
Apple’s new webpage is just as colorful and to the point as you’d expect. It promotes ideas like productivity, the ease-of-use of the hardware and software, continuity between Apple’s platforms, and even shows how easy it is to set up your computer after you take it out of the box.
And, of course, privacy is a huge selling point, along with the new M1 processor:
The M1 chip and macOS Big Sur bring Mac the most advanced security of any personal computer. Mac comes with built-in protections against malware and viruses, and it gives you the freedom to choose what you share and how you share it. FileVault even encrypts your entire system for added security. So no matter what you’re doing, Mac helps your private information stay that way.
Parental controls, the environment, Mac for businesses, Family Sharing, and Accessibility (which Apple just gave a shot in the arm) are all flagged as important elements to consider when looking at a Mac.
The new page is basically an overstuffed elevator pitch, but at least it’s nice to look at.