Apple made a privacy-focused change earlier this year, informing developers they’d need to be a bit more transparent with their apps starting this year.
To that end, Apple is making it a requirement that apps available in the App Store show the app’s “privacy practices”. This is a requirement for any app installed on an Apple platform. With this information, users will be able to see what type of information an app collects, if any. In addition, the privacy information must also show if that information can be used to track the user, or linked to the user.
Apple’s developer update today informs developers they can now submit their privacy information for their apps to App Store Connect. The company adds this will be a required step for submitting any new apps and/or app updates beginning December 8, 2020.
Per the notice today:
Later this year, the App Store will help users understand an app’s privacy practices before they download the app on any Apple platform. On each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them. You can now enter your app’s privacy information in App Store Connect. This information will be required to submit new apps and app updates to the App Store starting December 8, 2020.
These new app privacy labels in the App Store will be present starting later this year.