Apple celebrates the Chinese New Year with the shot on iPhone video “Daughter”

This year the Chinese New Year falls on January 25 and Apple’s official YouTube channel has already marked the occasion with a shot on iPhone film, titled “Daughter”.

Starring China’s leading actress Zhou Xun and running a bit over eight minutes long, “Daughter” is about three generations of Chinese women coming together at the Chinese New Year. The touching video was shot on the iPhone 11 Pro camera and directed by Oscar-nominated filmmaker Theodore Melfi, with cinematography by Golden Globe Award nominee Lawrence Sher.

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And here’s the making-of video showing the creative process.

Aside from the heartwarming film, Apple has also treated its Chinese customers to special Today at Apple sessions, called “Modern Traditions,” and a Chinese New Year gift guide, both of which are available through its website in China, Hong Kong, Taiwan and Singapore.