NBCUniversal has a huge library of content at its disposal, so a standalone streaming service just makes sense.
And with so many other options out there, of course NBCU was going to jump on the bandwagon. We’ve known about this particular streaming service for quite some time, and we’ve expected it to arrive in April of 2020 for months now. However, what we didn’t know at the time was what the service would be called, and the amount of content it would offer when it did arrive.
Now we know the finer details, and for anyone who might be a fan of NBC shows, well, this service might be just right for you.
The Hollywood Reporter sat down with direct-to-consumer chairman Bonnie Hammer to talk about the new service, getting a lot of new details along the way. For instance, now we know the upcoming service will be called Peacock (after the company’s mascot), and it will indeed launch sometime in April of next year.
It will offer 15,000 hours of content right out of the gate, apparently, with exclusives like Parks and Recreation among original content efforts like remakes of Battlestar Galactica, Punky Brewster, and Saved by the Bell.
The ad-supported, direct-to-consumer platform will be called Peacock and launch in April 2020 with a lineup of more than 15,000 hours of content, including exclusive library titles like Parks and Recreation and originals including reboots of Battlestar Galactica, Saved by the Belland Punky Brewster. Peacock will take center stage during NBC’s coverage of the Summer Olympics in 2020 when the entire NBCUniversal fold will get behind the platform with a massive marketing push promoting the service, with originals set to launch after the Games.
NBCUniversal is hoping that its library of shows, along with the push into even more original content, will help Peacock stand out.
The name Peacock pays homage to the quality content that audiences have come to expect from NBCUniversal — whether it’s culture-defining dramas from innovative creators like Sam Esmail, laugh-out-loud comedies from legends like Lorne Michaels and Mike Schur, blockbusters from Universal Pictures, or buzzy unscripted programming from the people who do it best at Bravo and E!,” said Bonnie Hammer, chairman of direct-to-consumer and digital enterprises. “Peacock will be the go-to place for both the timely and timeless — from can’t-miss Olympic moments and the 2020 election, to classic fan favorites like The Office.
As far as what will be available to watch on Peacock, it goes beyond the aforementioned Parks and includes The Office, Bates Motel, Cheers, and much more. In all of these cases, the new ad-supported streaming service will be the exclusive home to these shows.
Peacock will be the exclusive streaming home for both The Office and Parks, with other library titles set to debut at launch on the service eventually becoming exclusive to the platform. Those titles — nearly all of which are from studio counterparts Universal TV and UCP, are 30 Rock, Bates Motel, Battlestar Galactica, Brooklyn Nine-Nine, Cheers, Chrisley Knows Best, Covert Affairs, Downton Abbey, Everybody Loves Raymond, Frasier, Friday Night Lights, House, Keeping Up With the Kardashians, King of Queens, Married … With Children, Monk, Parenthood, Psych, Royal Pains, Saturday Night Live, Superstore, The Real Housewives, Top Chef and Will & Grace.
The non-exclusive options are primarily movies from Focus Features, Universal, and DreamWorks. However, those films will be available on Peacock, too.
We’re still missing when, exactly, Peacock will launch (other than sometime in April). And we don’t know how much it will cost, either. We did just learn that Apple TV+, which is set to go live on November 1, will cost $4.99 per month — and that’s without ads. It will be interesting to see how aggressive NBCUniversal is with pricing.
Depending on price, does the Peacock streaming service sound appealing to you? Is this another sure-fire hit in the streaming wars?