"Bounce" ad to promote the new AirPods

Apple is promoting the AirPods with wireless charging case in its latest YouTube video.

On Thursday, Apple published a brand new YouTube video that lasts just under two minutes. It’s one of the company’s more theatrical efforts, showing black and white footage of a man in his apartment, putting on a smile before leaving, and then things get real, real weird as the world around him basically turns into individual trampolines and other bouncy items:

We do get to see the AirPods in the ad, which is a nice thing. And we get to see the wireless charging case, too, which certainly makes sense considering this is supposed to be an ad for both of those things. The song playing throughout is “I Learnt Some Jazz Today” by Tessellated.

Here’s Apple’s description of the new ad, which it published along with the video:

With wireless charging and voice-activated Siri, AirPods have never felt more wireless.

Going wireless with the AirPods is certainly one of the best elements of the truly wireless design by far. And the wireless charging case is a welcomed addition as well. Apple introduced the second-generation AirPods, with the new charging case, earlier this year.

What do you think of the new ad?