Tim Cook visited “Good Morning America” on Tuesday to discuss the recently introduced iPhone XS and iPhone XS Max. The Apple CEO also discussed the ongoing trade war between the United States and China in a live interview at the ABC show’s Time Square Studio in New York.
Host Robin Roberts pressed Cook on the price of the new phones, which top out at $1,449 for the 512GB iPhone XS Max model.
Reminding Roberts that Apple also sells lower-cost models, Cook said:
We want to make an iPhone for everyone. The way most people pay for these, as it turns out, is they do a deal with a carrier, and they pay so much per month. So if you look, even the phone that’s priced over a thousand dollars, most people pay about $30 a month for it, and so it’s about a dollar a day.
He also explained that since the introduction of the iPhone, consumers no longer have to purchase separate digital and video cameras, a digital music player, or other products.
Meanwhile, Cook called himself “optimistic” about the trade situation, explaining that “trade is one of those things where it’s not a zero-sum game.” He hoped both sides would be able to resolve their issues soon.
When pressed, the CEO said Apple’s products aren’t just made in China. Instead, “The iPhone is assembled in China, but the parts come from everywhere including the United States.
The glass comes from Kentucky, there are chips that come from the U.S., and of course the research and development is all done in the United States. So, I don’t want to speak for them, but I think they’ve looked at this and said that it’s not really great for the United States to put a tariff on those type of products.”
— Good Morning America (@GMA) September 18, 2018
The iPhone XS, iPhone XS, and Apple Watch Series 4 officially arrive in stores on Friday, Sept. 21. You can pre-order all three devices right now.