Apple has partnered with American manufacturer of stringed instruments and amplifiers Fender for curated guitar playlists on Apple Music. Fender has now joined the more than sixty curators providing unique playlists to Apple Music members.
As first noted by AppleInsider, Fender’s playlists are wide-ranging, spanning music from classic rock icons to emerging artists to experimental guitar works.
Fender CMO Evan Jones said in a press release:
We’re pleased to partner with Apple to bring a Fender-curated music experience to long-time Fender fans and those just discovering the brand. These five new playlists honor a diverse range of iconic artists and visionaries, and an emerging generation of artists, who are driving guitar and music forward.
The following playlists from Fender are available on Apple Music:
- Roots, Rock & Twang—A Mix: New sounds blending Americana, Country and Rock, featuring Chris Stapleton, Nikki Lane, Jaime Wyatt and more.
- Shuffle—Today’s Hits: Plug in to set the tone for your day with the latest from Years & Years, Cold War Kids, Radiohead and more.
- Best of the Rock You Need to Know: From Gary Clark Jr. to the Red Hot Chili Peppers to Cold War Kids, press play on this list of rock and bluesy tracks to energize your day. We’ve got guitar heroes and visionaries that are set to inspire, in addition to plenty of hidden gems from artists that you need on your radar now.
- Best of Everything Acoustic: Celebrating the accosting guitar, whether it’s featured in favorite solo ballads or roaring with the rest of the band.
- Best of Under the Radar: Become an early listener of some up and coming Fender favorites who are pushing sonic boundaries.
These apps put the “songs you love, world-class instructors and bite-sized lessons from the most trusted brand in guitars” at your fingertips.
As Apple Music recently celebrated its second anniversary, the service is still heavily focused on promoting rap and hip-hop music, with its Beats 1 24/7 global Internet radio station almost exclusively focused on the genre.
However, Apple filed trademark applications for “Beats 2”, “Beats 3”, “Beats 4” and “Beats 5”, indicating the company is likely going to introduce additional Beats radio stations potentially focused on other musical genres.
The Verge said in August 2015 that Apple’s licensing contracts with rights holders include permissions for up to five additional Beats stations.