Apple yesterday shared a short “Shot on iPhone” film, titled “Détour”, by French Oscar-winning director Michel Gondry who is known for such independent movies as “The Eternal Sunshine of the Spotless Mind” and “The Science of Sleep”.
The eleven-minute video was posted to the Cupertino company’s YouTube channels in France and the United Kingdom as part of its focus on producing local video content that can be shared online rather than the more traditional broadcast ads.
The film runs eleven minutes long and features original soundtrack by indie composer Étienne Charry. It follows the adventures of a small tricycle as it sets off along the French roads in search of its young owner, a nice take on the lost-and-found theme.
And here it is.
Along with the short film, Apple also shared a series behind-the-sccenes videos, seen below.
The clips show Gondry at work, explaining his approach to shooting films on iPhone and detailing some of the equipment used for “Détour”, which includes a multi-iPhone rig, Lightning-compatible microphones, a BeastGrip professional gimbal system and more.
Gondry won an Academy Award for Best Original Screenplay for his work on “Eternal Sunshine of the Spotless Mind”. The director is scheduled to discuss the film and his career while sharing some of the tips for achieving cinematographic results on Apple’s devices in a “Today at Apple” session at Apple March Saint-Germain on June 30.