Instagram on Tuesday announced that it's increasing the time limit on videos from 15 seconds to 60 seconds. The move is part of a broader effort to give users "more fun, flexible and creative ways to create and watch video content" on IG.
The social network says that within the last 6 months, time users spent watching video increased by more than 40%. And it's hoping that the increased clip length, along with reenabling multi-clip uploads, will help it continue that growth.