Apple typically handles refunds of digital purchases on a case-by-case basis and with an “All Sales Final” provision. But now, Apple's reportedly switched to a 14-day return policy for movies, TV shows, music, books and apps in most European markets, including the United Kingdom, Germany, Italy and France, German blog iFun.de [Google Translate] reported Monday.
Apple's updated policy in these countries states that customers can now cancel their digital purchase within fourteen days from when they received their receipt “without giving any reason,” with the exception of iTunes Match, Season Pass, Multi-Pass and iTunes Gift Cards and Allowances that can't be refunded once you have redeemed the code or activated the service.