iPhone tops Yahoo UK’s 2013 tech searches

Gold iPhone 5s side by side

Rivals often point to Apple’s sub-20 percent share of the global smartphone market as a proof of sorts that the iPhone has run its course. In reality, the device remains the most sought-after item in technology which people searched for most on the web throughout the year, at least among the British.

According to Yahoo UK’s annual roundup of trends and stories gleaned from the billions of online searches throughout the year 2013, the iPhone was the most searched-for technology item this year. After the Apple handset, Yahoo’s UK users were most interested in Amazon’s second-ranked Kindle e-reader and Samsung’s third-placed Galaxy brand.

Apple’s iPad and Sony’s new PlayStation 4 round up the top five most searched-for tech items on Yahoo UK (the Xbox One ranked sixth)…

Here’s the whole list (via The Telegraph newspaper):

Yahoo 2013 Tech Searches

  1. Apple iPhone
  2. Amazon Kindle
  3. Samsung Galaxy
  4. Apple iPad
  5. Sony PlayStation 4
  6. Microsoft Xbox One
  7. BlackBerry
  8. Apple iPod
  9. Nokia Lumia
  10. Sony Xperia

It’s interesting that more Brits were interested in the iPod than the Nokia Lumia handsets. And in terms of Yahoo’s top Obsessions and top-searched News Stories, the birth of Prince William and Princess Catherine’s first child, Prince George, easily leads the way.

The second most searched-for item: the iPhone.

Yahoo News senior editor Nick Petche commented:

Yahoo Year in Review is a fascinating insight into our daily search habits and the social trends of 2013. This year we were transfixed by the birth of Prince George and continued with our abiding love of gadgets and football.

Also, for the first time Yahoo looked at the UK’s ‘obsessions’ which showed how twerking, Candy Crush and even the false widow spider demanded our attention.

Yahoo’s UK users were also obsessed this year with Miley Cyrus, twerking, Candy Crush Saga (who knew?), Game of Thrones and Breaking Bad (it’s become an international obsession) TV shows, among other items.

Here are the remaining Yahoo 2013 lists.

Yahoo UK 2013 Top 10 Of Everything

  1. Royal Baby
  2. iPhone
  3. Arsenal FC
  4. Kindle Andy
  5. Liverpool FC
  6. House Prices
  7. Football Transfers
  8. One Direction
  9. iPad
  10. Manchester United

Yahoo UK 2013 Most Searched News Stories

  1. Royal Baby
  2. House Prices
  3. Nelson Mandela
  4. Rolf Harris
  5. Oscar Pistorius
  6. Syria
  7. Madeleine McCann
  8. Michael Le Vell
  9. Samantha Lewthwaite
  10. Margaret Thatcher

Yahoo UK 2013 Obsessions

  1. Royal Baby
  2. Miley Cyrus
  3. Susanna Reid
  4. Andy Murray
  5. Game of Thrones
  6. Candy Crush Saga
  7. Breaking Bad
  8. Gareth Bale
  9. Widow Spider
  10. Twerking

The #9 Widow Spider, you say?

Blame it on The Daily Star newspaper, which brought the story of the sightings of Britain’s most poisonous spider – the false widow. The venomous creatures with the distinctive white skull image on its back arrived from the Canary Islands 140 years ago and can kill a human being with a single bite.


While it only used to appear in warmer parts of the country like Devon, Dorset and Cornwall, widow spiders were on rampage in London and Essex in late-summer so small wonder frightened citizens took to Yahoo for advice.

Yahoo UK 2013 Most Searched Celebrities

  1. One Direction
  2. Miley Cyrus
  3. Kim Kardashian
  4. Cheryl Cole
  5. Susanna Reid
  6. Helen Flanagan
  7. Katie Price
  8. Kelly Brook
  9. Jennifer Aniston
  10. Michelle Keegan

Yahoo UK 2013 Most Searched Athletes

  1. Gareth Bale
  2. Cristiano Ronaldo
  3. David Beckham
  4. Lewis Hamilton
  5. Serena Williams
  6. Lionel Messi
  7. Bradley Wiggins
  8. Luis Suarez
  9. Maria Sharapova

Yahoo UK 2013 Most Asked Questions

  1. When do the clocks change?
  2. What is my IP address?
  3. How do I change my password?
  4. How to make money?
  5. When is Easter?
  6. What is twerking?
  7. What Does the Fox say?
  8. How to tie a tie?
  9. How old is Cher?
  10. How to write a CV?

‘How to tie a tie?’ will never get old.

‘How to make money?’, on the other hand, just shows how a lot of people continue to be really desperate in the aftermath of the post-recession age.

Also, I can understand soccer moms took to Yahoo to educate themselves on the new bottom-bouncing craze of twerking, but ‘How old is Cher?’