Cook to troops: we’ve never been stronger

Apple October 2013 event (Tim Cook, Apple logo 001)

Rallying up the troops, Apple’s boss Tim Cook has shot an email to all Apple employees, hot on the heels of the company’s strong September quarter earnings report. As collaboration is now a recurring theme at Apple, Cook has made point of expressing his pride with the collaborative effort that has gone into Apple’s latest products.

Apple “has never been stronger” as a result of tighter collaboration between the teams across the company, he remarked. He’ll be addressing employees in a company-wide meeting tomorrow, which will be broadcast to Apple’s teams across the globe. I’ve got the full contents of Cook’s email memo right below…

Here’s Cook’s message to troops in its entirety, via 9to5Mac:


We’ve just posted financial results for fiscal Q4, including record-setting iPhone sales. I am happy to report that Apple’s business has never been stronger, and we are heading into the holidays within amazing lineup led by the new iPhone 5s, iPhone 5c, the stunning iPad Air and iPad mini with Retina display. You and your teams work incredibly hard to deliver the very best products in the world, and our customers simply love them. I’m extremely proud of the collaboration going on across the company and everything we’ve accomplished as result of this great team effort.

Please join me for an employee communications meeting tomorrow at 9 AM Pacific time. The meeting will be broadcast to locations throughout Cupertino and Apple offices across the world. AppleWeb has a complete list of sites where you’ll be able to watch live or see a replay in certain time zones. We’ve also created a link on AppleWeb where you can submit your questions in advance, and we’ll do our best to answer as many as we can during the meeting. I look forward to hearing from you.


The meeting is set for 9am Pacific / 12pm Eastern Time in Cupertino, California. All employees can submit questions through the internal AppleWeb system.

During Q3 2012, Apple sold a record-breaking 33.8 million iPhones, 14.1 million iPads, 3.5 million iPods, 4.6 million Macs and raked in a total of $37.5 billion in revenue, with a net quarterly profit of $7.5 billion or $8.26 per diluted share.

As per usual, Cook during a conference call with investors dropped vague hints of upcoming product launches, though atypically mentioning new product categories Apple might target next year. He refused to talk specifics, but did acknowledge fans will see “exciting new products in the fall and across 2014”.

And in exemplifying Apple’s unique set of skills (hardware, software, services, app ecosystem, content, design, marketing), Cook expressed belief Apple is uniquely poised to use those skills to build products “that are in categories that represent areas that we do not participate today”.

Great, can I have my gorgeous and overpriced Apple television set now, please? My Panasonic plasma TV cries for a replacement. And I’ll take that iWatch, too!