How Samsung is beating Apple in China


Apple Chief Executive Tim Cook believes that “over the arc of time” China is a huge opportunity for his pathbreaking company. But time looks to be on the side of rival Samsung Electronics Co Ltd, which has been around far longer and penetrated much deeper into the world’s most populous country.

Some great insights in this article where the authors break down how Samsung is outdoing Apple in China. In shorts, it all comes down to the different strategy Samsung adopted in China: multiple devices with low to high prices, creating “perceived innovation”, a large retail presence, and maintaining good relationships with carriers.

[via @JonRussell]