Google product director explains why it’s shutting down Google Reader


In March of this year, Google announced that it would be shutting down its news aggregation service Google Reader. The news sent the tech world into a frenzy, and spawned a petition with over 100,000 signatures.

So why, if it was so popular, did Google decide to shut Reader down? Initially, it was written off as a ‘spring cleaning’ measure to kill a dying service. But today, a new report offers more details on the reason for its demise…

Wired was able to track down and speak with Richard Gringras, who is the Senior Director of News & Social Products at Google. And he had a few words to say about the tech giant’s decision to shutdown Google Reader:

“As a culture we have moved into a realm where the consumption of news is a near-constant process. Users with smartphones and tablets are consuming news in bits and bites throughout the course of the day — replacing the old standard behaviors of news consumption over breakfast along with a leisurely read at the end of the day.”

I have to agree with Gringras here. There was a time when I used Google Reader frequently throughout my day to get the latest tech news. But as soon as I started messing around with Twitter and its Lists feature, I was hooked.

I still use Reeder, a popular app for Google Reader, every now and then. But for the most part, I use Twitter and my ‘Tech News’ list for the latest news updates. So honestly, I’m not in any hurry to find a Reader replacement.

But for those that are, make sure to check out our list of Google Reader alternatives. Reader is scheduled to shutdown on July 1.