Dunkin’ Donuts implements Apple’s Passbook


Put Dunkin’ Donuts on your list of Passbook backers. A confirmation came Thursday that the American global doughnut company and coffeehouse chain is adding support for Apple’s Passbook to its free Dunkin’ Donuts free mobile app for the iPhone and iPod touch. This enables customers to add their Dunkin’ Donuts Cards to Passbook and pay for food, beverages and merchandise at participating U.S. restaurants simply by scanning their pass in-store or at the drive-thru.

Balances are updated immediately after purchase and these passes are also location aware, the company said…

According to a media release, each Dunkin’ Pass is location aware so it will automagically appear on a customer’s Lock screen when he or she is near a Dunkin’ Donuts location.

The company’s app saw more than a million downloads in just over six months and has just been updated with Passbook and iPhone 5 support.

Dunkin' Donuts 2.5 for iOS (iPhone screenshot 002)Dunkin' Donuts 2.5 for iOS (iPhone screenshot 001)

In addition to purchasing, registering and reloading Dunkin’ Donuts Cards, the software can add money to an existing card, set a card to auto-recharge and view all previous card transactions and payments via American Express, Visa, MasterCard and Discover.

You can also gift Dunkin’ Donuts Cards in denominations between $2 and $100 to other people via email, text or Facebook and locate the nearest Dunkin’ Donuts restaurant.

Rival Starbucks also rolled out Passbook integration recently, as did many other companies, including airlines, sports teams and retailers, to name just a few.

With the release of iOS 6.1, Apple has restored the Welcome screen in the Passbook application and made it easier to find Passbook-supported apps.

Coincidentally, rival Samsung yesterday made waves announcing a similar solution called Wallet, which looks a lot like Apple’s Passbook.