http://www.youtube.com/watch?v=y29tpFjWyUE
Microsoft is sparing no expense in promoting its freshly updated Windows Phone software platform. The massive advertising blitz that will end up costing billions over the next twelve months kicked off during NFL games on Sunday with a series of effective commercials. They're all heavy on celebs who explain how Windows Phone makes their lives more personal.
The basic message the campaign wants to instill in the mind of the consumer is that Windows Phone is "reinvented around you" (it reminds a bit of the "inspired by nature, designed by humans" tagline for Samsung's Galaxy S III, doesn't it?). "When we set out to make a smartphone, we didn't make one for all of us", the ad above proclaims. "We made one for each of us".
Right below the fold: more ads showing Gwen Stefani arranging Live Tiles, Jessica Alba using Kid's Corner parental controls and even Microsoft's boss Steve Ballmer messing with the Live Apps on the Start screen...