Year: 2012

Ad assault: Windows Phone commercials are heavy on celebs and great overall

http://www.youtube.com/watch?v=y29tpFjWyUE

Microsoft is sparing no expense in promoting its freshly updated Windows Phone software platform. The massive advertising blitz that will end up costing billions over the next twelve months kicked off during NFL games on Sunday with a series of effective commercials. They're all heavy on celebs who explain how Windows Phone makes their lives more personal.

The basic message the campaign wants to instill in the mind of the consumer is that Windows Phone is "reinvented around you" (it reminds a bit of the "inspired by nature, designed by humans" tagline for Samsung's Galaxy S III, doesn't it?). "When we set out to make a smartphone, we didn't make one for all of us", the ad above proclaims. "We made one for each of us".

Right below the fold: more ads showing Gwen Stefani arranging Live Tiles, Jessica Alba using Kid's Corner parental controls and even Microsoft's boss Steve Ballmer messing with the Live Apps on the Start screen...

Apple’s Android settlement with HTC could be worth at least $3 billion

Apple and HTC last Saturday announced a global settlement in their long-standing Android dispute. The agreement dismissed all patent-related lawsuits between the two firms and put forth a 10 year cross-licensing deal for all current and future patents. While the terms of the settlement are confidential, one analyst thinks that Apple gets up to eight bucks per every Android-based HTC phone sold. With 30-35 million Android-based HTC smartphones sold annually, Apple could pocket a cool $280 million annually on this patenting pact...

Samsung allegedly ups Apple chip prices by 20 percent

Samsung Electronics, which manufactures Apple-designed chips for iPads and iPhones exclusively at its Austin, Texas facility, has reportedly hit the iPhone maker with a material 20 percent price hike. Unsurprisingly, per an unnamed person allegedly familiar with negotiations between the two companies, this price increase is only aimed at Apple and not other Samsung clients. Apple up until recently used to account for as much as 8.8 percent of Samsung's revenue. It's been estimated that Apple ordered 130 million iPhone and iPad chips  from Samsung Electronics in 2011 and more than 200 million units this year. The two frenemies have allegedly started to reflect the new supply price recently...

Rumor: the iPhone 5S entering trial production in December

And you thought your iPhone 5 would keep you on the bleeding edge of technology. A new report out of Asia this morning claims that Apple plans to begin trial production of a next iPhone, the iPhone 5S, in December. The reason for such a hasty production schedule? Low yields that continue to affect availability of the current iPhone 5.

In order to avoid similar problems with the next iPhone, the story goes, Apple wants to start trial production of the iPhone 5S as early as possible so the company could work out any kinks ahead of volume production, which is apparently slated to begin in the first quarter of 2013...

Grab yourself a MOBiLE CLOTH, the king of cleaning cloths [giveaway]

We at iDB are big MOBiLE CLOTH fans as you can see from our previous review and multiple giveaways. "Who would get excited about a cleaning cloth," you may be asking yourself. Well, after testing the cloth, we were pretty blown away. I recently tried my hand with a MOBiLE CLOTH and it certainly lived up to expectation. Without any additional cleaning agents or sprays, the dry cloth effortlessly destroyed all of the finger prints and smudges I accumulated while killing baddies playing one of my new favorite apps, ARC Squadron during my review. What impressed me the most is the effortless cleaning process.

To celebrate the launch of the iPad (4th gen) and iPad mini, we teamed up with MOBiLE CLOTH to also giveaway a 24 cleaning cloth gift set...

Movember moustache app that gives back

In an effort to make the world aware of men's health, November is "Movember" to concerned individuals. Each Movember, men around the globe unite in their passion for masculine facial hair as a way to spread the word about men's health issues, particularly prostate and testicular cancers. Once registered  on the official Movember website, gentlemen begin Movember 1st  clean shaven and grow their way to victory while collecting supportive donations for the Prostate Cancer Foundation and LIVESTRONG Foundation. The Movember program raised $126.2 million in 2011 with the help of Mo Bros and Mo Sistas.

In 2012, to help support Mo's everywhere, the foundation published the Movember Mobile app to keep everyone informed and ensure the donation campaign is easier for all Mo's. Come take a look at the iOS app inspiring a mustached revolution from a participant's perspective. Maybe it will grow on you...

How to jailbreak iOS 6 and iOS 6.0.1 with Sn0wBreeze 2.9.7

If you're a Windows user, and you've been dying for an update to Sn0wBreeze, then your wait is over. As we posted earlier, Sn0wBreeze was updated to 2.9.7, and with it comes tethered support for pre-A5 devices running iOS 6 and iOS 6.0.1

For those of you who've been holding off until a Sn0wBreeze update, we've created a handy tutorial for you to follow, which shows you how to jailbreak iOS 6 and iOS 6.1 using Sn0wBreeze on Windows. Take a look inside for the full details...

Sn0wBreeze 2.9.7 updated with iOS 6.0 and iOS 6.0.1 jailbreak support

iH8sn0w just updated his popular Windows jailbreak tool, Sn0wBreeze, to support the latest public firmware for pre-A5 iOS devices. The update brings support to iOS 6.0 and iOS 6.0.1 tethered jailbreaks for those devices.

Eligible hardware includes the iPhone 4, and the iPhone 3GS. Sn0wBreeze does not work with A5 devices like the iPad 2, or A6 devices like the iPhone 5. This update lends support for the newest public firmware on older devices only. Take a look inside for a taste of what's new with Sn0wBreeze 2.9.7...

InstaSafe can quickly boot your iPhone into safe mode

If you need to quickly boot your iDevice into safe mode, there are quite a few options available on Cydia in order to do so. One of the latest tweaks available via Cydia is InstaSafe, which places a dedicated safe mode button conveniently on the SpringBoard.

Take a look inside as we show you how InstaSafe works in this video demonstration...

Apple airs two new iPad mini ads highlighting iPhoto and iBooks apps

http://www.youtube.com/watch?v=fdmkhzGD-ZA

Apple Sunday afternoon posted a pair of television commercials for the iPad mini. Unlike the inaugural ad which focuses on the GarageBand app, these new clips highlight Apple's own iPhoto and iBooks apps for the tablet, the former provided as a $5 download. Using the effective side-by-side format, the first commercial, named Photos and see above, takes us through the various photo management and editing capabilities of the iPhoto app.

The other is called Books and shows off various iBooks. As you'd expect, both apps behave exactly like on full-sized iPads. The ads are available as QuickTime streams from Apple's home page and via Apple's YouTube channel. I've included the Books commercial right after the break...

NoNewApp removes “new” badging from newly installed apps

Do you find yourself hating the "new" badge that appears on newly installed apps from the App Store? I must admit, that even if I have no intentions of using a newly downloaded app right away, I'll at least open it once to rid it of that ugly badge.

If you happen to jailbroken, there's an even easier way to get rid of the eyesore, and it's called NoNewApp. NoNewApp is a recently released jailbreak tweak that prevents the "new" badge from appearing on newly downloaded apps.

Want to see how it works? Take a look inside for our full video walkthrough...

Ballmer qualifies Surface sales as ‘modest’, but there’s a huge opportunity

For all the talk about the Surface - and we've said some nice things about it - Microsoft's foray into big league tablet computing has been marred with teething problems and lackluster sales. Arriving in a crowded tablet market on October 26, the Surface was praised for its industrial design and build quality as it was panned for its resource-hungry and buggy OS and insufficient third-party software.

The software maker did not release exact sales data and its CEO Steve Ballmer is dogging such questions in absence of a milestone like Apple's three million tablet sales in three days. In an interview with a French newspaper, Ballmer qualified the beginning of the Surface sales as "modest", which probably means way worse than expected...