Rovio Mobile, the brains behind the crazy addictive Angry Birds series, surely knows how to milk a franchise. In less than three days of its launch last Thursday morning, Angry Birds Space has been downloaded ten million times, the company tweeted. You'd expect Apple to put these kind of numbers rather than a game developer.
However, note that Angry Birds Space simultaneously launched on the iOS, Android, Mac and PC app stores and we're talking about a gaming series that has become a cultural phenomenon, spawning plush toys, costumes (even bra), animated TV series and allegedly coming to Hollywood as well.