As announced last month, Apple's head honcho Tim Cook will kick off the Wall Street Journal's annual technology conference, better known under the D: All Things Digital moniker.
The three-day event begins Tuesday, May 29, and takes place at the Terranea Resort in Rancho Palos Verdes, California.
This will be Cook's first appearance at such a high-profile media even that gathers Silicon Valley celebrities who will join columnists Walt Mossberg and Kara Swisher on stage for some seriously unscripted hard talk.
Cook's predecessor, the late Apple co-founder Steve Jobs, made headline appearances at the conference twice: once in 2007 when he sat down with Bill Gates in what went down in history as an eye-opening exchange between the two tech titans, and the other time in 2010, when Jobs commented on Apple's war on Flash, let us in on how the iPad and iPhone came to be and touched upon other controversial topics, incuding app rejections and his take on the state of the television industry.
Cook will be the opening-night speaker at D10. Expect Mossberg and Swisher to grill him on tongue-in-cheek topics, the least significant being his vision of post-Jobs Apple. While Cook lacks the energy and charisma of his predecessor, he is in charge now and the media, fans and rivals are sure to pay attention to his every word.
iDB we'll be on hand, posting the most interesting tidbits right as they happen. Here's what to expect...
