The news surrounding Apple is mostly positive and is the most plentiful according to Mashable. Their report shows a study done by the Pew Research Center’s Project for Excellence in Journalism that has Apple leading the news race with just over 15% of all tech stories including Cupertino as the main topic…
The study was made up of 52 different newspapers, websites and broadcast outlets and showed that Apple’s dominance of tech news coverage leads Google and Microsoft. Google is responsible for 11% while the world’s biggest software producer, Microsoft, held just 3% from June 2009-June 2010. Why?
If you ask me it comes down to a perfect combination of the pinnacle of engineering combined with impeccable marketing. Maintaining their sealed-lip approach as it concerns upcoming products plays a big part in this. Somehow Apple creates an anticipation for their products that has matched and surpassed the hysteria that once surrounded concert tickets.
What do you think? Why is that Apple, with just a fraction of the total production in the IT world seems to dominate the news coverage? Give us your analysis in the comments below.