Apple may not be building Siri-powered Amazon Echo rival after all

By Christian Zibreg on Feb 20, 2017

Tim Bajarin, writing for Time magazine, is claiming that Apple may not be building an Amazon Echo rival after all. Instead, he said, the company could be more interested in turning Siri into a ubiquitous feature across its device lineup.

“After talking with Apple executives, I’ve come away with the impression that they’re more interested in turning Siri into an omnipresent artificial assistant across devices, rather than designing a single device specifically to serve as a Siri machine,” he said. Read More

 

Rumor: four new iPad Pros, 128GB iPhone SE and iPhone 7 in Red to be unveiled next month

By Christian Zibreg on Feb 20, 2017

Fairly reliable website Mac Otakara is reporting that Apple will be holding a media event next month to announce hardware updates for several of its popular products. Wondering what’s on tap for a refresh? According to the Japanese publication, Apple will add a new 128-gigabyte iPhone SE model to the existing 16GB and 64GB capacities.

In addition, we should also see the previously rumored Red model of iPhone 7 and iPhone 7 Plus and four new iPad Pro models introduced at the event. Read More

 

Apple shifting towards regionally-focused digital and social media campaigns

By Christian Zibreg on Feb 20, 2017

According to a recent report from AdWeek, Apple has instructed TBWA\Media Arts Lab to sharpen focus on digital and regional advertising campaigns.

Apple is said to have been streamlining its global marketing efforts and restructuring relationship with its longtime global advertising partner.

The Cupertino company now wants the legendary agency to focus more on creating tailor-made campaigns for regional markets and less on translating its big brand campaigns for global markets. As a result of the change, TBWA\Media Arts Lab’s Los Angeles headquarters and other offices around the world had to layoff an unknown number of translation and transcreation staff. Read More

 

iPhone 8 concept imagines rumored “function area” replacing Touch ID and Home button

By Christian Zibreg on Feb 17, 2017

KGI Securities analyst Ming-Chi Kuo, along with other analysts, told clients that iPhone 8 would most likely feature a 5.8-inch OLED screen with an active display area of 5.1 inches.

It’s now becoming clear that Apple’s upcoming handset will probably adopt an almost bezel-less full-screen front face design by ditching the physical Home and Touch ID button.

Its function would be supplanted by a set of dynamic virtual controls sitting in a new “function area” at the bottom of the display. That, in turn, would allow for a range of time-saving shortcuts without degrading the experience, as evidenced in a batch of nicely done renderings created by a MacRumors Forum member “deuxani”. Read More

 

Reuters: Apple to start building iPhone SE in India in coming months

By Christian Zibreg on Feb 17, 2017

Apple is set to start assembling its lower-priced iPhone SE in India in the coming months, an industry source with direct knowledge of the matter told Reuters on Friday.

All iPhone SE units will be made in a facility that Apple’s contract manufacturer will set up at Peenya on the outskirts of Bengaluru. All devices will be targeted at the domestic market. Read More

 

How iPhone 8’s rumored biometric facial scanning could supplant Touch ID

By Christian Zibreg on Feb 16, 2017

Renowned Apple analyst Ming-Chi Kuo of KGI Securities predicted that iPhone 8 would supplant Touch ID with advanced sensors capable of recognizing one’s face with very high accuracy. JPMorgan analyst Rod Hall corroborated Kuo’s report, speculating that facial recognition would utilize a front-facing 3D sensor.

For many people, this has been one of the tougher iPhone 8 rumors to swallow. For starters, how would iPhone 8 authenticate the user in the middle of the night? Or in complete darkness? Touch ID lets you unlock your iPhone without looking whereas facial recognition would require you to face the sensor, a major inconvenience.

A few reports have attempted to shed some light on the subject, explaining the basics of 3D motion and object scanning and how Apple might leverage 3D sensors in iPhone 8. Read More

 

JPMorgan predicts iPhone 8 would replace fingerprint scanning with facial recognition

By Christian Zibreg on Feb 16, 2017

Touch ID is a core technology that supports a number of Apple services, including Apple Pay. If JPMorgan analyst Rod Hall is to be believed, the next iPhone might ditch Apple’s fingerprint reader in favor of facial recognition, CNBC reports. iPhone 8 is thought to sport a front-facing 3D scanner sensor that could replace Apple’s Touch ID-enabled Home button. Hall wrote in a research note this week that Touch ID could be phased out if Apple goes with a full-glass front for the next iPhone. Read More

 

Bloomberg: 4K-capable Apple TV being tested for release as soon as this year

By Christian Zibreg on Feb 16, 2017

Bloomberg is reporting that Apple is testing a next-generation Apple TV media-streaming box that will have native 4K video output and other improvements.

The new set-top box is said to release “as soon as this year,” according to sources familiar with the development who spoke with reporter Mark Gurman.

Internally codenamed “J105,” a fifth-generation device will be capable of 4K streaming and should support “more vivid colors,” indicating support for the wide color gamut feature that Apple already introduced in latest iPads and iPhones. Read More

 

KGI: iPhone 8 to feature 5.8-inch OLED display with virtual buttons

By Cody Lee on Feb 15, 2017

This year’s flagship iPhone, often referred to as the ‘iPhone 8’ or ‘iPhone X,’ will feature a 5.8-inch display reports KGI Securities’ Ming-Chi Kuo. In his latest research note, shared by MacRumors, the analyst says 5.15-inches of the display will be usable, with the rest of it reserved at the bottom for “virtual buttons.”

As has been previously rumored, Kuo says the display will take up the entire front of the phone, meaning no bezels or physical Home button. This also means that although the handset will have a display roughly the size of the current iPhone 7 Plus, its body may not be much bigger than the 4.7-inch iPhone 7. Read More

 

Apple evaluating Chinese display maker BOE’s AMOLED panels for future iPhones

By Christian Zibreg on Feb 15, 2017

Samsung Display is said to be the lone supplier of organic light-emitting diode (OLED) panels for future iPhones, at least until Foxconn-owned Sharp, Japan Display and LG Display ramp up production of the sophisticated foldable display panels. That said, Apple is looking to address a global shortage of OLEDs by negotiating a deal with yet anther supplier.

That company has been identified as the Chinese display maker BOE, which is expected to supply active matrix organic light-emitting diode (AMOLED) display panels for future iPhone models. According to Bloomberg News, Apple’s been evaluating BOE’s AMOLED screens for months now. Read More

 
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