Apple is going to announce the highly anticipated tenth anniversary iPhone, tentatively named “iPhone 8,” along with Apple Watch Series 3 with LTE on Tuesday, September 12, with a media event scheduled to take place at its new headquarters, dubbed Apple Park.

The company may have also told select carriers to prepare inventory and marketing plans ahead of the September 12 event. According to the Wall Street Journal on Monday, the Cupertino technology giant is aiming to use a 1,000-seat underground auditorium, called Steve Jobs Theater in honor of its late co-founder, to announce the new products.

“That headquarters, however, isn’t yet finished, and its construction timetable could affect the timing or location of the event,” sources said.

According to Dow Jones, the company is also gearing up to announce a new 4K-capable Apple TV set-top box that will support sharper content than current models.

The technology giant is widely expected to unveil three new iPhones: the iterative S-updates to the iPhone 7 and iPhone 7 Plus series along with a “showcase iPhone” with an edge-to-edge OLED panel, 3D sensors and other features to mark the product’s 10th anniversary.

It’s unclear if the OLED iPhone will be pre-announced and available later or if customers will be able to pre-order it along with the iPhone 7s/Plus devices from day one.

“Apple has increased production in recent weeks of the new, showcase iPhone and is poised to expand manufacturing from one plant in China to others,” adds the report.

The expansion should bode well for Apple’s efforts to meet iPhone 8 sales demand during the crucial holiday shopping season.

Aside from the new iPhones, Apple is also expected to announce a new Apple Watch model with an LTE cellular chip that allows it to pull data directly from wireless services.

The newspaper makes no mention of the possibility of a fifth-generation Apple TV with 4K video support being debuted at the event.

Apple has yet to send out the invites for the September 12 press conference. Stay tuned as we’ll be making sure to give you a heads-up once the media event is official.

Steve Jobs Theater drone image courtesy of videographer Duncan Sinfield

  • Jamessmooth

    YAY! Don’t we usually see evidence of carrier vacation black out dates by now? I don’t recall seeing anything on that this year.

  • Tony Trenkle Jr.

    Event on September 12 but as I have the upgrade program and I think have to be in person, I don’t expect to have mine until late October…unless a miracle happens or they let you preorder while on the Upgrade program.

    • Blip dude

      Really?? When did this start to happen?? I was able to actually use the upgrade program online but the only reason I was denied was because they wanted an actual credit card, not a debit card (yeah I know).

      • Tony Trenkle Jr.

        Oh you were? I don’t know I’m just guessing. Did you use it when the new phone came out or afterwards? I heard they had issues last year. I hope you’re right though. I would love to still pre order it if I can.

      • Blip dude

        I say give it a test run now if you can. Go through The Whole process and see how far you can get. Just don’t finalize it. I tried it with the iPhone 6S Plus last year and made as far as the final page before sending in the order. It was there when I was denied. But again, I was only denied because I was using a debit card and not a credit card.

      • Tony Trenkle Jr.

        I really can’t do that because you can’t pre order the phones that are here now. I think now you can do it online but I already have the 7 plus. But when a NEW phone comes, I don’t know if it will allow the pre orders online. That’s completely different. So we’ll see.