Project Titan, Apple’s secretive automotive initiative, switched gear a year ago to re-focus from building actual car hardware to designing autonomous driving technology.

A new in-depth report published Tuesday by The New York Times describes in broad strokes that Apple is now building a shuttle service to transport employees between its various Silicon Valley offices. The shuttle will reportedly be a commercial vehicle from an automaker and Apple will use it to test the autonomous driving technology that it develops, said the report.

The in-house shuttle service isn’t operational yet.

The new effort is called PAIL, short for “Palo Alto to Infinite Loop”, the address of the company’s old campus in Cupertino, California. Citing five people familiar with the effort, reporter Daisuke Wakabayashi writes that the Cupertino giant has put off any notion of an Apple-branded autonomous vehicle.

Instead, Project Titan is now about autonomous driving software.

This is precisely in line with what CEO Tim Cook said in an interview with Bloomberg in June that Apple is “focusing on autonomous systems” that he called “the mother of all AI projects”.

“In terms of autonomous systems, what we’ve said is that we’re very focused on autonomous systems from a core technology point of view,” he said. “We do have a large project going, and we’re making a big investment in this.”

To that extent, the newspaper said that Apple worked on adding virtual or augmented reality into interior car displays before the project re-focused on autonomous driving software.

The following excerpt from the story is interesting:

The team also worked on a new light and ranging detection sensor, also known as lidar. Lidar sensors normally protrude from the top of a car like a spinning cone and are essential in driverless cars. Apple, as always focused on clean designs, wanted to do away with the awkward cone.

Apple even looked into reinventing the wheel. A team within Titan investigated the possibility of using spherical wheels—round like a globe—instead of the traditional, round ones, because spherical wheels could allow the car better lateral movement.

Other things Apple’s Project Titan teams explored in the past include designing motorized doors that opened and closed silently, revamping a car interior without a steering wheel or gas pedals and developing an operating system software, called CarOS.

The whole piece is fascinating so be sure to give it a read or save it for later.

Image: Apple Car concept via Drivers Magazine

  • burge

    Apparently they need to make their mind up on what they’re actually going to be doing first. What’s next for this team a bike.

    Steve jobs would never allowed this shit to continue.

  • TechnoBuff

    About a year ago.. a few of us mentioned on this forum that Apple will not enter the auto industry nor produce any car to that effect. We were laughed down by most assuming that Apple has a massive cash pile and thus can buy their way into any industry
    The auto industry is not like others due to so many factors.

  • Iskren Donev

    I still think that a car is in Apple’s future. Once autonomous driving matures enough it will be a no-brainer.

    • Bill

      Bot?

  • Leo Walter

    I still think that a car is in Apple’s future. Once autonomous driving matures enough it will be a no-brainer.

    • Bill

      Bot?