“We know people love communicating with GIFs on Messenger and we’re also making it easier to use GIFs on Facebook,” said the social network. When making a comment in Facebook for iPhone, iPad or iPod touch, tap the new GIF button to spice up your message with animations.
Additionally, Facebook rolled out some new and exclusive GIFs they’ve created featuring some of the Internet’s biggest stars, including DNCE, Logan Paul, Amanda Cerny, DREEZY, Patrick Starr, Violet Benson, Wuz Good, Brandi Marie and Landon Moss.
To use them, search #GIFparty when sharing a GIF on Facebook or Messenger or visit GIPHY.com/Facebook.
Since rolling out support for animated GIFs on Messenger back in 2015, users have sent nearly thirteen billion GIFs in the last year alone via the messaging app, or nearly 25,000 GIFs every minute. GIF sends on Messenger have tripled in the past year and New Year’s Day 2017 was the most popular day ever for GIF sends on Messenger, with more than 400 million GIF sends.