As first noted by Contrast founder David Barnard, Apple just slashed the affiliate commission on iPhone, iPad, iPod touch and Mac apps and In-App Purchases from the previous seven percent rate down to 2.5 percent globally.

“Beginning May 1, 2017, commissions for all apps and in-app content will be reduced from seven percent to 2.5 percent globally,” Apple told iTunes Affiliate Program members via email.

All other iTunes content types, including music, movies, electronic books and TV subscriptions, shall remain at the current seven percent commission rate in all markets.

“We will also continue to pay affiliate commissions on Apple Music memberships so there are many ways to earn commissions with the program,” reads Apple’s message.

Apple’s Affiliate Resources webpage has received a facelift with optimized navigation, a new Getting Started guide on becoming an affiliate partner, an updated Program Overview section providing information on the commission raters, reporting, creating links and more.

Source: David Barnard on Twitter via MacRumors

  • MadeInNY

    I think they missed the messaging opportunity on this one. This just makes them seem greedy. I mean there’s no way to reduce the commission and make the affiliates happy, but they could have reduced prices, or promised some new feature, or service. All they could come up with is, that affiliates can still make money they just have to work even harder now?!

    • racerhomie

      No ,not greedy .
      Maybe it wasn’t making business sense

      • MadeInNY

        How’s that different?

      • Rowan09

        Because the purpose of all businesses is to make money and not go broke or to restructure a service that’s not profitable enough. Apple is a publicly traded company and they must do what’s best for the company profits to keep from getting sued or the losing valuation.

      • techfreak23

        I also feel like a lot of affiliates misuse the program by spamming their audiences with ads for various apps. I know there are definitely quite a few sites that happen across and they will try to pop me into the app store for some stupid spam type app. You can’t really spam with the iTunes content…

      • MadeInNY

        Business is rarely that cut and dried. A business will often take a loss in the public interest because they believe it’s in their long term benefit.
        The classic example of giving away razor handles while betting on people paying for the blades that fit those handles.
        Cutting the commissions doesn’t make the affiliates happy, so they’ll be less likely to promote apps so sales will possibly go down. Will they go down more than 4 1/2 percent. I guess someone thinks not. They now have to deal with the bad PR of people like me who think it’s a greedy move. People who are just a little less likely to continue feeding the Apple machine. So what do they get? They get bad PR, which is deadly. And maybe they’ll not pay quite as much in commissions. Apple has had more than enough bad PR for a while. They don’t need more.

      • Rowan09

        In regards to your comment about razor handles it’s not a loss at all. No one cares about the handle if the blades are changeable. The blades makes the money not the handles.

        The affiliates program is a bad business model. The developer off an app get 70% and websites that spam about apps or promote them were getting a 7% kickback once that app was downloaded from the site. If I make an app I would just need to have tons of sites with the links to get extra cash. There is a reason Android stopped and doesn’t do it anymore (even though it’s rumored to bring it back).