As first noted by Contrast founder David Barnard, Apple just slashed the affiliate commission on iPhone, iPad, iPod touch and Mac apps and In-App Purchases from the previous seven percent rate down to 2.5 percent globally.
“Beginning May 1, 2017, commissions for all apps and in-app content will be reduced from seven percent to 2.5 percent globally,” Apple told iTunes Affiliate Program members via email.
All other iTunes content types, including music, movies, electronic books and TV subscriptions, shall remain at the current seven percent commission rate in all markets.
“We will also continue to pay affiliate commissions on Apple Music memberships so there are many ways to earn commissions with the program,” reads Apple’s message.
Apple’s Affiliate Resources webpage has received a facelift with optimized navigation, a new Getting Started guide on becoming an affiliate partner, an updated Program Overview section providing information on the commission raters, reporting, creating links and more.