Apple iPhone 7 ad Balloons image 003

Apple’s much improved Messages app in iOS 10 is more expressive than ever, especially with nicely done animations that take over the entire screen.

One of the fullscreen effects in Messages, a bunch of balloons that fly up from the bottom of the screen, is the central theme of a new iPhone 7 commercial that Apple posted on its YouTube channel today.

The 30-second commercial wraps up with the message, “The all-new iPhone 7, with expressive messages. Practically magic.”

Watch Apple’s new ad right below.

The song used in the commercial: “I Will Follow You” by Toulouse.

The video showcases one of the more interesting features in iOS 10 Messages that automatically plays an appropriate fullscreen effect upon receiving certain texts, such as “Happy Birthday”, “Congratulations” and “Happy New Year”.

In the video, a female iPhone user receives a “Happy Birthday” message, which triggers messages to play the Balloons effect. Be sure to learn how to use bubble and screen animations in Messages in our in-depth guide to iOS 10 Messages effects.

How did you like this new Apple ad?

  • Srv Rungta

    wow…they are really killing it with the ads recently! love them!

  • On iPhone 7… umm or with any device compatible with IOS 10. Don’t need to buy a new device just to toss balloons on a screen.

    • Should be anything on iOS 10

    • Paresh Bhatia

      agree. it should be iOS 10 instead of iPhone7

  • Chindavon

    Brilliant. Even better with no competition bashing.

  • Agneev Mukherjee

    Cool video!

  • Gabriel Anaya

    Apple really has a way with ads.

  • Brynn

    I think it’s a shame that Apple is giving in to this trend. Balloons are a huge environmental pollutant right now because of all of the hype on social media and, of course, visually pleasing ads like this one. Yes, the colors are gorgeous, but it is only adding to the problem. (I know these balloons aren’t real. It doesn’t make it okay to glamorize them.)

  • Tracy

    Horrible, horrible. I can’t believe Apple is showing the releasing of thousands of balloons into the atmosphere. We’ve been fighting this type of carelessness for many many years.

  • Rachel Christine

    new apple ad glorifies the pollution of releasing balloons into the environment, which kills wildlife, increases plastic pollution . Not cool.
    Regardless of CGI, Its unethical and Poor role modeling to glorify balloon pollution.