iPhone 7 camera lens

The iPhone 7 is official and it’s got most everything the rumor-mill has been clamoring for: a new high-gloss black colorway (they’re using a new anodization process so we’ll see about the scratches and dings), a dual-lens camera with curved appearance and accompanied by a new four-component LED flash, subdued antenna lines on the back, refined design using cutting-edge manufacturing process, and much more. Developing…


The new high-gloss finish is called Jet Black, but they’re also offering a classic Black appearance that’s matte. As mentioned, it has subdued antenna lines and glossy inset Apple logo. It will also be available in Gold, Rose Gold and Silver.

new home button iPhone 7

Home button

Apple’s marketing honcho Phil Schiller said on stage that the iPhone 7 has a next-generation Home button, as rumored. It’s fully customizable, re-engineered, uses force sensors and Taptic Engine and doesn’t move when pressed, he said.

new home button iPhone 7

Apple is also providing a Taptic Engine API allowing apps to create new feelings and experiences when using features like Quick Actions, Messages, Notifications, Ringtones and so forth.

Not just water, but dust-resistant, too

The iPhone 7 honors the IP67 protection standard. What that means is that you can submerge your iPhone in water like your Apple Watch and it’s also protected from dust damage.phone 7 home button


Everything about the iPhone 7’s camera system is new.

All iPhone 7 devices now have optical image stabilization and a wider f/1.8 six-element lens that lets in 50 percent more light. The sensor itself is 60 percent faster and 30 percent more efficient and the camera now has a flicker sensor allowing it to remove flickering you see on photos of computer screens or photos taken under artificial light.

iPhone 7 Camera

Apple’s all-new image single processor built into the A10 chip takes the pain out of adjusting camera settings for you, performing a hundred billion operations per image in just 25 milliseconds. All you need to do is press that shutter button.

iPhone 7 camera image signal processor

And of course, low-light photography has been improved greatly, and now video image stabilization is applied to Live Photos. As a bonus, developers can capture Live Photos in their apps using new APIs and the iPhone 7 also captures RAW images.

The FaceTime HD camera has gone from five to seven megapixels, captures sharper, wide color images like the back shooter, and more.

iPhone 7 camera recap

As for the iPhone 7 Plus, it’s got two cameras allowing it to do true 2x optical zoom, which uses two twelve-megapixel lenses to get closer to the subject. Of course, you can zoom beyond 2x but even digital zoom (up to 10x) now produces much better images thanks to the dual-lens system than with software zoom.

iPhone 7 Plus Camera telephoto

Lastly, Apple’s engineers have created a big breakthrough in photography with the iPhone 7 Plus: the ability to take shallow depth of field images like on DSLRs. When you take an image, machine learning analyzes the image and creates a depth map, applying a bokeh blur in the background while keeping the front subject in focus.

iPhone 7 Plus portrait mode

You just select a new Portrait feature in the new Camera app and marvel at real-time deep depth preview before you even tap the shutter button. Of course, the iPhone 7 Plus won’t replace your DSLR, but the amount of work that has gone into the new cameras is impressive.

However, this new depth of field feature won’t be ready in time for launch as Apple said iPhone 7 owners will get it via a free software update later this year.

Retina display

The Retina HD screens on the new iPhones have seen some hardware improvements, too. The display now shows wide color gamut like that on the iPad Pro and is end-to-end color managed to the cinema standard.

Because the cameras on the new iPhones also capture wide color gamut and taking into account the fact that Photos’ filters are now also optimized for wide color gamut, any images taken with a new iPhone will look stellar on its display. Apple has said that a new version of Instagram app will use Apple’s new APIs to show wide color gamut images.

Stereo speakers

For the first time, the iPhone has stereo speakers, producing twice the volume versus the iPhone 6s. The other speaker is at the top, meaning you’ll get the best stereo experience in landscape mode.

iPhone 7 stereo speakers


As suspected, the iPhone 7 ditches the 3.55mm headphone jack. And yes, Apple will include a wired Lightning-based edition of the EarPods, as well as a dongle to connect your legacy 3.55 mm headphones, in every iPhone 7 and iPhone 7 Plus box. Apple has also said that there are more than 900 million Lightning connector devices in the world now.

iPhone 7 adaptor in box

Why is Apple removing the 3.5mm connector? Courage, Schiller said, to move on and try something new. And more importantly, removing the 3.5 mm connector which takes a lot of space inside the device has created space inside the device for new hardware without making the phone thicker.

Wireless AirPods

Apple has taken it upon itself to really deliver quality sound to headphones wirelessly while solving some of Bluetooth’s pain points with an entirely new Apple-designed W1 chip built into a new headphones. Yes, you can say hello to the new AirPods.

Apple AirPods

Designed without any wires to dangle around as you’re working out, each headphone fits inside your ear. The infrared sensor detects when you wear the headphones, automatically turning them on and off.

Apple AirPods

You also get a built-in motion and accelerometer sensor and the accessory responds to touch, allowing you to invoke Siri by double-tapping the headphones. When you’re speaking, it detects the direction of your voice to block unwanted noise from the outside.

AirPods pairing

They have a five-hour battery, come in a charging case and there’s no pairing like with Bluetooth (you get 24 hours total run time with the charging case). You just take them out from the case and tap Connect on one of your devices: from that point on, iCloud tells your other devices about the headphones and they just work.

AirPods W1 chip

Plus, as you move rom one device to another, headphones automatically switch to the new device so you don’t have to.

Inside AirPods


Apple’s silicon team is killing it in performance, but the new phones take that to a whole new level with an all-new Apple-designed β€œA10 Fusion” chip. It’s got a four-core CPU with more than 3 billion transistors.

a10 fusion

OF the four CPU cores, two are high performance and two are designed with power efficiency in mind. The high-performance cores run 40 precent faster than the iPhone 6s’s A9 chip while the high-efficiency cores kick into action when you do light tasks that don’t require the full power of the CPU, like browsing the web, checking your email and so forth.

a10 fusion two cores 1

These high-efficiency cores run at just one-fifth the power of their high-performance counterparts (which are used for graphics-intensive applications, like games). How does the system know which cores to use?

a10 fusion graphic performance

Well, an Apple-designed performance controller analyzes how you used your device and in real-time determines which cores to use.

In terms of graphics, A10 Fusion packs in six GPU cores that allow for fifty percent faster graphics performance than last year’s A9 inside the iPhone 6s and 3x faster than the iPhone 6’s A8 while consuming two-thirds of the power of the A9 (half the power of the A8).


Running iOS 10, the new iPhones deliver the longest battery life on any iPhone. On average, Apple said, iPhone 6s users moving to an iPhone 7 can expect two additional hours of battery life per day versus their iPhone 6s.

iPhone 7 battery

And if you plan on upgrading from an iPhone 6s Plus to an iPhone 7 Plus, you’re looking at an additional hour of run time.

Of course, Apple will be offering New cases battery cases, charging docks


Thankfully, Apple has replaced the current 16/64/128GB storage tiers by doubling the storage tiers to 32/128/256GB. By the way, the Jet Black comes only in 128GB and 256GB sizes.

iPhone 7 storage

Pricing and availability

The iPhone 7 starts at $649, just like the iPhone 6s which is now a $100 cheaper, with higher-storage models and the iPhone 7 Plus costing more. As a rule of thumb, the new lineup costs the same as the iPhone 6s family cost before today’s announcement.

iPhone 7 price

Oh, and the iPhone Upgrade Program has expanded and is now available in the United States, United Kingdom and China to give customers there financing options when buying a new device.

Apple will start taking pre-orders for the new phones this Friday, and they’ll be shipping on September 16 in the United States, the United Kingdom, Canada, Japan, Germany, Italy and select other countries.

iPhone 7 launch countries day 1

One week later, the new phones will hit additional markets. The new AirPods will ship in late October, priced at $159, while iOS 10 will release next Tuesday, September 13.

AirPods price availability

To learn more about the iPhone 7, iPhone 7 Plus and the technologies built into these new phones, read Apple’s press release and see apple.com/iphone-7.

And that, boys and girls, is the new iPhone.

  • First!

  • Nickurey Huy Nguyen

    Water resistance! Like finally

    • Mahmoud Maged

      be careful , water resistance is something … and water proof is something else

  • felixtaf

    Just lost my 1200$ in iPhone 7 Plus!

  • Not Sold.

    • Bugs Bunnay

      I am!

      • Say What?

        Fuckin Fanboy!

    • Huh?

      Why should you be? It’s the same old shit EVERY FUCKIN YEAR!

      • leart


      • John

        You got to live a pretty pathetic existence when all your responses are nothing more than anti-Apple trolling attempts.

        Gosh, I hope your life improves.

      • Yeah with only a new audio connector, new waterproofing feature, stronger housing, better antenna designs, significantly better rear camera, faster graphics chip, quad core processor, super colorful display, better wireless capabilities, new color options, better flash, new haptic system, improved home button with force touch, better FaceTime camera, double the storage, dual audio, optical image zoom on all models, better battery life, depth of field photography, etc… It’s too bad they had nothing to offer πŸ˜‰

      • TornBodies

        optical image zoom is only on the plus version

      • Valinor

        Almost everything is for the plus model. The whole reason i’m gonna switch to an android phone. The “normal” iphone doesnt get anything awesome ever since they started producing the plus version.

      • Really? I was only aware of the dual camera being plus only this time around. Both phones even have optical image stabilization this time around.

        Other than minor details that would be expected (like variations in battery life, pixel counts and apps that can take advantage of more screen space), hardware wise they seem to quite similar.

        Although I could be missing something.

      • OIS is available on all iPhone 7 models.

      • Valinor

        Yeah if you want the huge bezel plus phone. Ugliest 5+ inch phone out there.
        And if you look at the normal iphone 7, not much difference compared to an iphone 6. And specswise it still sucks compared to a samsung s7……..

      • Fortunately beauty is in the eye of the beholder. Personally I think that Ferraris are rather ugly and prefer cars that are more like the Audi R8. Point is personal preferences are just that. I happen to like the look of the iPhone and am glad Apple doesn’t make sweeping changes to it’s appearance. But that doesn’t make it better or worse objectively than any other phone, it just makes it my preference.

        Specs are an interesting thing too. Sadly Android isn’t the most optimized OS out there (as Windows proved rather soundly) and touchwiz is certainly not known for adding any performance optimizations to the table. While Samsung phones almost always have better processor specs, better batteries, and so on, they rarely hold up in actual benchmarks and real world comparisons. (Did you see the video just recently on iDB where an iPhone 6S smoked the new samsung phone in multitasking, video rendering and application launching?).

        I guess the takeaway is that it’s too early to tell anything about the phone other than what your personal opinion is on the design. Since Apple claims this phone is radically better than their last one was performance wise and the last one holds its own against the brand new samsung s7 I think there is reason to expect this one to perform well against it too. But we’ll have to wait and see πŸ˜‰

      • StupidZombie

        IMO both Ferraris and Audis look cr*p. But then, I think all cars look cr*p.

      • edwilk55

        Paper specs are crap. Real world testing has shown the iPhone is faster. And it doesn’t explode. πŸ™‚

        Camera is better on the s7, but not for long. And SS is already copying the dual lens…big surprise.

        Speck for spec, SS just doesn’t come close. Esp after 6 months of use when Android slows to a crawl compared to out of the box performance.

        You can have that S Korea crap….I’ll stick with Apple superiority and reliability. πŸ™‚

      • Joseph Nicolosi

        Apple is made in China…

      • Ethan Monteon

        Oh so I’m assuming Apple was the first company to have everything listed in this article? Yes dual lens are definitely something they made. Such innovation!!

  • aw81

    So… waterproof, better camera and sort of haptic.
    Is that really it?

    • felixtaf

      What more they can offer? Perhaps an exploding battery? lol

      LG V20 offered something different, but thats from LG. Life’s not good with LG

      • aw81

        I dunno mate, I’m not an apple engineer, its not my job to come up with ideas for phones.

      • felixtaf

        I wish they increase the thickness with more battery and slim down some bezels. But thats Apple.

      • aw81

        Have to agree there!
        I wonder when they will finally have a breakthrough with the batteries?

      • felixtaf

        Atleast the Plus phone’s battery life is fine. My 6 plus lasts a whole day with heavy usage! Cant complain…

      • Joseph Nicolosi

        tell that to all the people injured from exploding apple chargers.

    • ticky13

      What did you want exactly besides a reason to complain?

      • aw81

        Well, you can see my reply to the other guy but since you ask, maybe contactless charging?
        I skipped the 6 because I don’t like massive phones and it wasn’t hugely exciting to me so I was kind of hoping for something a bit more ‘wow’
        But yeah I do like to complain so…

      • Rowan09

        Wireless charging should have been included since they removed the headphones but this is a good upgrade.

      • felixtaf

        I think its not possible because of aluminium back cover, If am right.
        Agree, A worthy upgrade.

      • Say What?

        It’s all good bro, don’t listen to these lame ass fanboys! You’re not alone in the disappointed in crApple department. It’s only the lame ass fanboys who are ok with buying the same dumbass resized and recycled devices year after year after year!

    • Barry Murphy

      all you do is complain! I bet your single! go away your not wanted here at idownloadblog

      • aw81

        Sorry, didn’t know this hug box was taken…

      • Huh?

        Don’t listen to these lame ass fanboys bro! As much as they’d like to have you think that ONLY FANBOYS are welcome here, there are still PLENTY of people here who actually want to something NEW for their money and not the same old resized and recycled shit year after year after year!

      • QP

        exactly … and the note 7 is so tempting

    • Mahmoud Maged

      resistance is something … and water proof is something else

      • aw81

        Ip67 means you can submerge it for up to 30 mins up to 1m deep.
        As long as apple tell people that you shouldn’t swim with it what difference does it make?
        Its waterproof enough for most people.

  • Sailor_V90

    Hmmm idk yet…

  • Eliijah Moss

    I just want the image of the dude with the blue shades on from earlier.

  • Rowan09

    Did anyone see they updated the front camera to 7mp instead of 5mp?

    • TornBodies

      it can finally record in 1080p for vlogging

  • leart

    looks beautiful.. new features are worth even for 6s users to upgrade (if money are not problem).. ill think about trading my 6s+ for this new one πŸ™‚

  • Say What?

    Dust Resistant? OMG YES, crApple FINALLY comes thru for us! This is the kind of innovation we’ve all been waiting for!


  • n0ahcruz3

    The jet black completely caught my attention i might upgrade this year afterall ahahahah

  • Barry Murphy

    lovely phone!! sitting here at the event listing to some silly song now! they sent someone out to sing that sounds like a mouse, Amazing spec for the new phone!!! cant wait to see idownloadblog do a review on the 16th when their out to people

  • Frank Ding

    Isn’t it 3.5mm, not 3.55mm?

  • Gerald Qato

    It’s so hard to decide between black and jet black

    • Yeah, I’m going to wait to hold one in the store and see if it picks up all my fingerprints. That could be the deciding factor for me.

    • OneBigInFiniteJoinT

      Jet black 7 plus for me from the second i saw it regardless of it being fingerprint magnet… i am upgrading from an iPhone 5 LOL… massive upgrade for me !!

  • Izzy Barry

    keeping my jailbroken iPhone 6s until a iOS 10 jailbreak comes out, I’ve been fine without a waterproof phone my whole life so its not worth losing my jailbreak.

  • Phil Randle

    Looks good. The home button has me curious, I haven’t been able to find any information on what customisable means, they mentioned the iPod click wheel in the keynote so hopefully the brought scrolling to the whole button.

    Overall im pretty impressed, Camera’s look good (thats my most used feature, so worth the purchase for me), both the black colours look nice and home button and stereo speakers sound interesting.

    • Been wondering too. Rather had seen it go completely.

      The one thing I really hope is that the ‘click’ is gone. I HATE IT SO MUCH!

  • Huh?

    No way it’s DUST PROOF?????? FINALLY crApple comes thru for us! GO CRAPPLE!


    • Y2J

      Oh my god, you’re back. Go jump off a bridge or play with your little Android in traffic.

      • Huh?

        Typical fuckin lame ass fanboy response!

      • iFlasher

        Uh, ok

      • Jβ„’

        Then I suggest you ditch Apple and go for some other brands… maybe you will be happier than owning a a crApple iPhone6 and stop your whining.

  • Daniel Green Hersing

    Water resistant… Really??? Why the hell didn’t they waterproof better? IP67 mens you can drop it in 15cm-1m of water…. People have ruined their IP67 phones putting them under the faucet in the kitchen…

  • Y2J

    As much as I love my gold 6S+, I think it’s gonna be between the matte and jet black.

  • Xee

    Wish they made the home button flush or under the glass! Everything else is great!

  • I think I’ll pass on preordering until i can see these in the store. I like the look of the black phones, but that glossy one I fear is going to be a fingerprint magnet.

  • neoamaru

    Darth Vader would have loved the Jet Black (^^)’

  • Sailor_V90

    Now, I’m not extremely tech savvy on a monocular level, so please correct me if I am wrong:
    Couldn’t the Dual Speaker feature be expanded across all devices with a simple software update?

    • iFlasher

      No, its hardware implemented.

      • Sailor_V90

        Thank you iFlasher.

    • Jayy

      I wondered the same thing like they are just using the ear peice. I thought both speakers would be at the buttom cause on the 6s plus the speaker has 8 holes on the opposite side is the singular mic hole. I thought it would still be 8 holes just 7 speeaker and 1 mic hole for the left side. Or are they both speakers on the bottom…. Idk I’m confused

  • OneBigInFiniteJoinT

    oh man.. finally to be able to upgrade from an iPhone 5 !

  • Jayy

    Now I don’t have the best iPhone and my storage 64gb is discontinued. I feel so used!

  • Zayra Hernandez

    anyone knows if the 6s plus cases fits on the 7 plus? that’s the only think i cannot get confirmation of

  • Feivl

    And again it’s “the best Iphone we’ve ever made”! Yeeeeaaaahhhh! So glad.