Facebook testing autoplaying videos with sound

By , Aug 23, 2016

Marck Zuckerberg (F8 2014 keynote, image 002)

What could be worse than those pesky autoplaying videos on Facebook? Autoplaying videos that begin playing audio automatically as you scroll past them in your News Feed, but of course! And that’s precisely what Facebook is currently experimenting with, according to Mashable.

At the moment, the company is currently testing two methods of getting users to watch video with sound: one involving autoplaying videos with sound and the other with an Unmute button on the lower right corner of such videos.

Both approaches are currently being tested in a very limited fashion with a small subset of users of the mobile Facebook app in Australia.

It’s interesting that Facebook’s internal survey determined that 80 percent of people react negatively when mobile video ads play loudly without warning. Moreover, a Digiday survey found that up to 85 percent of video views on Facebook are without sound.

To determine how users react to autoplaying videos with sound in their News Feeds, each group is given controls to silence audio for each video individually, or by toggling an Always Off option in settings. In addition, both groups see a message informing them about how to use the controls.

TUTORIAL: how to disable autoplaying videos in mobile Facebook app

A company spokesperson said:

We’re running a small test in News Feed where people can choose whether they want to watch videos with sound on from the start. For people in this test who do not want sound to play, they can switch it off in Settings or directly on the video itself.

To be sure, Facebook currently provides separate controls for disabling autoplaying videos on the mobile app and the web interface. Should autoplaying videos with sound become a reality for all Facebook users, we expect this feature to be fully optional.

TUTORIAL: how to disable autoplaying videos in desktop Facebook UI

Facebook on its part confirmed that this is “one of the several tests we’re running as we work to improve the video experience for people on Facebook.”

The social network is also trialling 15-second ad breaks on Facebook Live.

Source: Mashable

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  • Virus

    Expect Trolls to post them fake videos with the loud sex sounds to annoy everyones newsfeed

  • DT

    If I want to watch the video with sound, I am more than capable to activating it. Stop jamming this shit down our throat.

    • Bill

      • DT

        Love it!

  • As an added bonus, the “disable auto-play” setting doesn’t work, and clicking on the video to pause it will open it to full screen instead! Thanks, Facebook!

  • I don’t know why Facebook is shoving videos down our throats. That’s what YouTube is for.

  • Charlie

    Just because it played automatically doesn’t mean it had more hits!! Stop forcing the users and using up our bandwidth p

  • S.Curry

    Good thing I stopped using Facebook a year ago

  • nova voter

    gawd no

  • James G

    I think they could test the scenario where you’ve stopped scrolling the news feed and a video is in view that starts to auto play and it enables sound for you. As soon as you start scrolling away it should stop.