Instagram’s new algorithm that rearranges your feed is now live

By , Jun 3, 2016

Instagram best posts first teaser 002

In mid-March 2016, Facebook-owned Instagram said it would soon tweak its algorithm to surface posts you care about at the top of your feed. Since then, the company has been testing the improved algorithm with a very small subset of its 400 million monthly active users. Starting today, this feature is available to all Instagram users without needing to update the mobile app, the company reported.

“With this new ordering you won’t miss your favorite band’s video after the concert, even if it took place across the world in a different time zone,” said Instagram. “And no matter how many accounts you follow, you should see your best friend’s latest posts.”

Instagram’s own stats show that people on average miss 70 percent of their feeds due to the sheer amount of photographs and videos being shared on the service.

“Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way,” said Instagram.

You may be wondering how the new algorithm actually works.

First of all, it orders posts based on things like how recently the post was shared, your interactions with the person who shared it and the timeliness of the post (whether the algorithm thinks you’ll find the post interesting).

But what about accounts that share several posts in a row that are meant to be seen together, do these posts appear together in the newly personalized feed?

According to Instagram’s help document, even though posts from the same account won’t necessarily appear together in feed they’ll still appear on your profile in the order in which they were posted.

If you haven’t already seen this new experience, you should soon as these things usually take some time to propagate. For those wondering, you can tell that you have the new feed experience if posts are not arranged chronologically.

Source: Instagram via TechCrunch

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  • Mr_Coldharbour

    Heard about this and I think it’s awful. I want to see things chronologically. At least give us the option to opt-out like Twitter did by offering that killswitch in the app settings. Hate it.

  • Jackson Grong

    I hate this, I don’t want what Instagram want me to see, I want a chronological feed.
    Now all the big pages will be on top and people with few likes that deserve more attention on the bottom.

  • therealjjohnson


  • Digitalfeind

    First world problems. Let’s start a petition on Change dot org!!!

    Seriously though it’s really horrible. I haven’t checked other people’s stuff for a few weeks now.

  • Time to disable it in settings. Um how do you disable it?

    • Mr_Coldharbour

      You don’t and you can’t. This is Facebook we’re talking about, not Twitter. Fortunately I still have my timeline chronological.

  • “For those wondering, you can tell that you have the new feed experience if posts are not arranged chronologically.”

    … Well, duhh.

  • techfreak23

    I hate how Facebook thinks they know exactly how everyone wants to see the content. Yes, the system works for some who follow hundreds of people and have a constant stream of posts coming in, but not for all of us. Even with the 167 accounts that I follow, I have never had a problem seeing every post because not all of the accounts post multiple times a day or even every single day. I’m sure I’m not alone when I say that I prefer to see things chronologically. I see a post of a friend that’s close by or at an event at the top of my feed and now I look at the timestamp and it says 8 hours ago… wtf! They should have made the feature opt-in instead of mandatory. Facebook itself still lets you rearrange by most recent.

  • Y2J

    Yeah I’m not a fan of this at all. It’s actually made me miss posts because it’ll rearrange something that I’ve already seen over things that I haven’t and when I see that I just stop scrolling because I think I’ve seen all of it.

  • Farid Ahmed

    meanwhile at fb hq “time to milk some money out of instagram”

  • therealjjohnson

    Great way to hide certain account’s post. No more social networking activism for you. Trying to broadcast live and post what’s happening in real time? We’ll hide that post behind 23 other post. We’ll hide that post so good people will think they caught up on their timeline and stop looking.