WhatsApp for iOS 3D Touch Home screen shortcuts iPhone 6s screenshot 001

WhatsApp, a Facebook-owned mobile messaging service, announced on Monday that it’s going to stop charging customers a subscription fee of 99 cents per year. The service is currently provided at no cost during its free year, after which customers are being charged 99 cents per year to continue using the service.

Over the course of coming weeks, everyone will be able to download and use WhatsApp on their device totally free of charge and without a subscription fee.

“For many years, we’ve asked some people to pay a fee for using WhatsApp after their first year,” reads the post. “As we’ve grown, we’ve found that this approach hasn’t worked well.”

Stating that many people don’t have a debit or credit card number, which has largely prevented further growth of the service, WhatsApp has reckoned it should just drop the subscription fee requirement and go entirely free.

“So over the next several weeks, we’ll remove fees from the different versions of our app and WhatsApp will no longer charge you for our service,” the company promised.

WhatsApp is adamant that the move doesn’t mean they’re introducing third-party ads. Instead, it will develop a service that will let customers use WhatsApp to communicate with businesses and organizations, an indication that it might charge businesses that opt-in to such a service a fee of some kind.

“We all get these messages elsewhere today—through text messages and phone calls—so we want to test new tools to make this easier to do on WhatsApp, while still giving you an experience without third-party ads and spam,” concludes the company.

How do you feel about today’s move on WhatsApp’s part?

Grab WhatsApp for free in the App Store.

Source: WhatsApp

  • That’s really cool!

  • Anonymous

    Ive never used the service, but im sure users will give it some prasie.

  • Xee

    What fee? Never been charged anything to use it. I thought it had always been free.

    • Andrie Azam Fawzi

      i think for android user

    • :D

      Initially, it was free
      People who used it since then were offered free lifetime service even after they started charging
      Personally, I’d be happy to pay the fee and much more considering how much I use Whatsapp

    • K3NSH1R0

      It was a paid app when it first released on the iPhone many moons ago but they ditched that for the annual sub apart from those (like myself) that paid for the app in the beginning.

  • lemonhead

    I think this annual fee was only for users who downloaded the app for the first time after 2014 maybe 15, but it was always free for existing users.

  • diggitydang

    Crap. I just bought my mom a 5-year subscription…

    • John Smith


      • diggitydang

        I’m pretty sure… I remember thinking that my mom will never pay for this, so I’m just going to purchase it for her so I don’t have to worry about her complaining for 5 years. I wish I could find my receipt to prove to a totally anonymous person I don’t know that I’m not lying… hahahaha…

  • Sleetui

    WhatsApp is useful for those communicating to Android users.

    • ravinigga

      Plus don’t forgot Windows user like my mom, dad.
      Also some blackberry Nokia etc.

  • Horai

    Telegram is much better, multi-device access and so secure that terrorists prefer it.

  • iUser2012

    Wise decision.

  • Osvaldo Simão Chirute