Apple TV Eddy Cue image 001

Eddy Cue, Apple’s Senior Vice President of Internet Software and Services, gave CNN a tour of the new Apple TV, which hits Apple’s retail stores tomorrow.

Reiterating that to Apple, television is about apps, Cue called the fourth-generation box “absolutely” more than a hobby project for Apple.

“We have over 20 million Apple TV’s in households today,” he said. “We think this is really going to revolutionize television. So this is a big deal for us.”

Watch Cue explaining the updated features of the new Apple TV, like Siri and the new Siri Remote with built-in touchpad and more, in the CNN Money video embedded below.

Video not playing? Watch it on CNN.

Speaking of apps, Cue opined that the new box will really shine once developers start unlocking its full potential.

“The greatest things about apps is you don’t know what people are going to do with that,” he said. “They’ve created incredible apps that we’ve never thought of on iOS. We think the same thing’s going to happen on television.”

Earlier in the morning, we reported that Siri voice search on the new Apple TV is not support in the App Store and Apple Music, with the latter coming by the end of this year via a software update.

Are you excited for the Apple TV 4?

Source: CNN Money

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  • Vince Reedy

    fix iCloud Eddie.
    fix it.

  • That_Fruitarian

    I think there’s huge potential here. Apps can revolutionize a product. Let’s see if this takes off.

    From the reviews, Siri seems somewhat limited – But that’s nothing a software update can’t fix, I suppose.

    • It won’t revolutionize television since it doesn’t even effect tv at all. It’s just having apps on a bigger screen. Not influencing how we watch tv in any way.

      • That_Fruitarian

        It affects the way I watch tv. Because of Apple TV, I cut the cord on cable television.

      • So you agree with me. This new Apple TV isn’t changing anything.

      • That_Fruitarian

        No. I hardly ever agree with anything you say.

      • You just did. The old Apple TV does for tv what the new one will do. Except now you can play games and have a calculator on your tv.

      • That_Fruitarian

        I can play games and watch movies on my smart tv now. Except, I don’t because the apps and interface sucks. But my Apple TV made the experience awesome and less sucky. It’s now pleasant like it should be. And starting tomorrow, it will get even better. Thank you, Apple. 🙂

      • That’s good. Didn’t know you couldn’t do any of that stuff before. Revolutionary. I’ve been playing games and watching movies on my tv since the 90’s.

      • That_Fruitarian

        I’ll tell you all about it tomorrow… Lol 🙂

      • Will be anxiously awaiting.

      • That_Fruitarian

        That’s very obvious…

      • Oscar

        Haters gon hate.

      • Dennis Cimmino

        I’ve been playing games and watching movies on my TV since the ’70’s!

      • Micrones

        Revolutionize is taking it a bit too far with hyperbole as usual, but at least it gives a new way to interact with TV and enjoy more content as long as good apps are added.

        Siri does not really float my boat as i rarely use it on my phone, so the search functionality is not a big deal

        On a sidenote, it is interesting how chromecast is actually more superior to Airplay

  • philip Mills

    make iCloud faster too

  • Were he still around I can imagine Jobs proclaiming “Today; Apple is Reinventing the Television”…..