Snapchat Lenses image 001

Snapchat today issued a refresh to its iPhone and iPod touch app in the App Store that enables a new software feature on your front-facing camera: Lenses. “Before you take a selfie, press and hold on your face for a surprise,” the startup teased.

Lenses are essentially animated effects that can be applied in real-time when taking a selfie, similar to Apple’s Photo Booth app on the Mac.

One new Lens will rotate in every day.

In addition to Lenses, Snapchat also rolled out virtual Trophies and announced plans to start charging $0.99 for three Replays.


Lenses are initially built in-house but Snapchat is planning on opening them up to third-party developers in the future. TechCrunch has put together a nice little animation showing Lenses in action, check it out below.

Snapchat Lenses image 002

“When in Selfie mode, Snapchat will detect their faces, and users can then tap and swipe to add little overlaid graphics that let them puke rainbows, turn into monsters, and more,” explains the publication.

The following Lenses are available starting today:

Heart Eyes—Lift your eyebrows and hearts shoot out of your eyes.

Terminator—The screen becomes a robot’s heads up display, and lifting your eyebrows triggers a “DANGER” alert.

Puke Rainbows—Open your mouth and a flood of rainbows drools out.

Old—Wrinkles appear on your face and raising your eyebrow adds a monocle.

Scary—Open your mouth and the screen goes black-and-white, and your face becomes demonic.

Rage Face—Open your mouth and the screen zooms in, your eyes go googly, and mouth expands.

Heart Avalanche—Open your mouth and a pile of hearts fall on you.

More Lenses will be added over time, as per the Snapchat team. As mentioned, one Lens will be added and one removed each day so there’ll always be something new to play with.

Will you pay for Snapchat’s most important new feature?

The firm is betting that die-hard fans won’t mind paying to replay disappearing snaps, but many angered fans who beg to differ took to Twitter to vent their frustration publicly.

Regardless, that’s how Snapchat hopes to monetize its loyal fans.

Starting today, users of Snapchat in the United States can purchase extra Replays as In-App Purchases: three for $0.99, ten for $2.99 and twenty for $4.99. They even had the nerve to acknowledge that at these prices replays are in fact “a little pricey.”

“You can use a Replay on any Snap you receive, but you can only Replay any Snap once,” added the firm.

But Snapchat CEO Evan Spiegel was unfazed as far back as this summer by the possibility of uproar stemming from introducing paid features.

“We think we can build really cool stuff people want to pay for,” he told TechCrunch back then. “The app is now a part of everyone’s day-to-day lives. That means that they will — I at least would — pay for a more unique experience.”

So, paid Replays are here, but will you take the bait?


In addition to paid-for Replays and Lenses, this edition of Snapchat includes a brand new Trophies feature for virtual rewards and stickers based on your usage of the app.

Snapchat Trophies image 001

In one example, sending ten Snaps with your front-facing flash on unlocks a sticker. All trophies are listed on a dedicated page within the app, with a tiny icon turning yellow when a new one has been gifted. Users will also received push notifications when new trophies are received.


Snapchat, a 66-megabyte download, requires an iPhone or iPod touch with iOS 7.0 or later. iPads aren’t natively supported in Snapchat as of yet.

The app is localized in English, Arabic, Bokmål, Norwegian, Danish, Dutch, French, German, Greek, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Spanish, Swedish, Traditional Chinese and Turkish.

Grab Snapchat free of charge in the App Store.

Source: Snapchat

  • InfinitePlusOne

    What a bi**ch. They never mentioned about charging for replays. All they did “surprise.”

  • Jonathan

    “feee of charge”

    Hmm, must be a hefty fee for being free. 😉

    • I don’t see charging for replays as an issue because you couldn’t view a replay in the first place. If it were free then costed it would be an issue. However there is still a matter of cost.. but then its up to the individual if its worth it or not. After all you don’t have to view a replay anything.

      • Merman123

        Well it is pretty douchey…

      • Making it free would defeat the whole purpose. It was a smart call. The point was to view it once and that’s what people fell in love with.

      • Merman123

        Making it available for purchase is what defeats the purpose.

      • So you don’t think they should have added it at all, or just for free?

  • Elias

    That gif scared me 😛

  • Loyo Media

    Just download looksery app and you have all those features free.

  • William Melendez

    Alright @cokepokes… Do your magic! (Phantom’s developer Twitter name for snapchat)

  • Tony Trenkle Jr.

    Thats why we jailbreak! : ) umlimited replays!

  • Tony Trenkle Jr.

    They also got rid of how many seconds each snapchat is when you’re viewing it…so you dont know if you’re viewing a 200+ second story or a 10 second story. I hate that!

  • techfreak23

    Right about now would be a perfect time for a “Snapchat killer.” They are disregarding their customer base and making the app less and less user friendly. I understand that hosting the servers isn’t free and that the team wants to get paid, but they are seriously ruining what they had and pissing off a lot of people in the process.

    Who wants to partner up and build a new Snapchat without all the added bullshit?

    • Mr.Qwerty

      I want to help but I got nothing to contribute lol

  • DtownBlogger

    ALERT: Snapchat now crashes on new update…! Jailbreakers STAY AWAY from update!!!

    • Corey B

      The one time I click download all is there a way to downgrade from the app store or is Cokepoke working on it?

      • DtownBlogger

        Not sure if there’s a way to downgrade.

      • Corey B

        There we go! I forgot about that trick. I know apple was stopping us in Cydia for going back to old apps and yeah I’ll just do that. Turn off my wifi so it can’t update. Lol thank you. More than likely cokepoke will have a update soon. We always win.

        Btw– no I don’t care about this update that basically said free app that is the biggest one now we are going to start charging lol “in app purchases” and wonder why we jailbreak. I’ll never update if they try to go the full route.

        Random don’t that have several 3rd party apps and ways to replay and download others snaps??? Bad move snapchat

      • DtownBlogger

        Hey corey i found a way! Delete the new version from your iPhone. If you have the old version still on your computer just use ifunbox to reinstall.

      • Blip dude

        You don’t even need to do that if you delete the new version before syncing or backing up the phone. Simply delete and re-add old version of app saved by iTunes.

    • Harsh Sac

      Dude…I hit the update button after reading the article and was at about 90% of the download when I read your comment…

  • Users should note that this update breaks SnapChat if you have Phantom install.

  • I can’t get the new ‘Lenses’ to work. Does it only work on certain devices? I’ve got an iPod touch 5th gen.

    • Savannah Renae Schronce

      I’ve got the same issue but i’ve got a 4S

    • Ana Lorina Palaganas

      same issue here, same device too

    • Laura

      Same issue, i have got a iphone 4s

    • Mike

      I’ve heard that people with iPhone 6, 5s, and 4s isn’t working for them either.

      • Amanda Morera

        my lenses don’t work. I have ios9

    • Joshie7733

      it says in the text you need ios 7 or later… mine doesn’t work and I have ios 8.4.1

    • Caitlin Conger

      I have an iPhone 5C and have gotten it to work sporadically, but it’s not consistent

    • Amanda Morera

      did you figure out the issue with the lenses

  • Joshie7733

    we I cant actually get the selfie lenses to work at all… maybe because I have ios 8.4.1?

  • Jamessmooth

    I still can’t believe snapchat is that popular.

  • Kylie Richards

    Mine lenses not working, on iPod 5th Generation! Is this only for iPhone or is it for iPods too? Is there a glitch in this update?

    • Lego KingsCastle

      Working on iPod 6th iOS 9

      • Amanda Morera

        my lenses wont work I have IOS9

      • Lego KingsCastle

        iPod 6 or iPod 5 there’s a big difference

  • Keisha Marie Lee

    Ok so I have the IPod Touch 5th generation and the lenses is not showing up when I tap my face! Need help please!

    • Michael Severance

      I have the Ipod touch 5th gen and it wasnt working on 8.4.1 so I updated to IOS 9 and sill nothing… Just like you, whenever I tap and hold on my face nothing happens

      • Keisha Marie Lee

        Ok thanks

  • Lego KingsCastle

    Used to work doesn’t now

  • Trick

    Heelp. I update my snapchat but when i tried to press and hold down my face the lenses effect wont come out.. I dont know why its not working on mine. Im using ipad 2 with ios 9 please help 🙁

  • Living life

    I have an iPod touch 5th gen with the ios9 and I don’t have any of that new lense effects? Does it not work for iPod touch or something???

  • Living life

    If I updated my iPod touch 5th gen from 9.0.1 to 9.1.0 will I have the new lenses? Or does it need to be jail broken

  • Jo Mama

    i cant get it to work on ipod wtf

    • Curt Chestley

      Does it work with iPod Touch 6G

  • Curt Chestley

    Need to Know if the Lenses work with the iPod Touch 6G Because i have the 5G and it doesn’t work with it and might get the 6G and want to know if it does works or Not

  • Charity S.

    it wont work on my i pod touch even tho it says it does

  • Autumn

    To all of those complaining it doesn’t work on your 5th generation Ipod, it’s only made to work for certain devices. Snapchat has adressed that as well. Nothing under an Iphone 5 or Ipod 6th Gen will allow the filters to work. Sad day friends, this is how people make money.