9to5mac is out with a report on Tuesday detailing how Apple Store employees will help customers select the right Apple Watch for their lifestyle, when it becomes available to purchase on April 24. The publication, often providing some of the best Apple scoops, details that retail employees will initiate conversations to build trust, enabling the employee to essentially take the place as a fashion advisor during the purchase process, rather than pushing a new consumer electronic.

There’s a slew of sales training taking place up until the Apple Watch’s launch. The Cupertino-based company is encouraging employees to act as typical jewelry sales people, building relationships with customers to understand their purchase plans, stylistic wants, and fashion needs. Apple Store employees are being trained on how to sell the expensive Apple Watch bands and upsell models of the Apple Watch, which varies in pricing from $350 to $17,000.

According to 9to5mac, here are some of the comments Apple Store employees are expecting to hear from you:

  • Looks good—”I love how it will coordinate with many of my outfits.”
  • Functionality—”I love that I just have to raise my wrist to have the display turn on.”
  • Good financial investment—”I think I can afford that.”
  • Durability—”I’m sure I’ll have this for years.”
  • Ease of use—”That’s so easy.”
  • Versatility—”Wow, there’s so many options for straps.”

One training pamphlet flat out says: “What’s your opinion on what will enhance [the customer’s] personal style?”


Furthermore, as part of the new retail push, Apple is said to focus on new areas to simplify its sales process:

  • Determine existing knowledge about the Apple Watch’s functionality. This will determine if they need to be trained on the features by a specific group of Apple employees trained to do so.
  • Discuss iPhone and iOS versions. Apple Store Employees will learn what version you are sporting, and how it can be tied in with your Apple Watch.
  • Push iPhone upgrades to iPhone 6 and iPhone 6 Plus for better compatibility.
  • Ask about why customers see themselves using an Apple Watch.
  • Determine which model a customer needs.

I sell cars in the summer and this sounds a lot like the process we are trained on.

A previous report detailed how Apple plans to let customers try on the Apple Watch. Apple Stores will have four “zones” to help sell the Apple Watch:

  1. First zone is for trying on the Apple Watch.
  2. Second zone is for sales, with one line to help customers who know exactly what they want. Another line will help the undecided pick the right band and case.
  3. Third zone is for answering questions about features.
  4. Fourth zone is for selling the Apple Watch Edition, which ranges in price from $10,000 to $17,000, and will be available on a limited basis.

While it won’t begin putting out the new Apple Watch tables until April 9 or April 10, Apple has begun putting in-store banners for the new wearable to raise awareness.

Apple announced it will launch the Apple Watch in Australia, Canada, China, France, Germany, Hong Kong, Japan, United Kingdom, and the US when shipments begin on April 24. Pre-orders and the in-store previews will begin on April 10.

Source: 9to5mac

  • Tommy Gumbs

    I hope it flops so they start almost giving them away with iPhones purchases…..their will be worth it c

    • I don’t think they’ll flop but the sport will get the majority of sales.

      • Tommy Gumbs

        I agree 100%

    • Falcon Insight

      Apple Never Flop. Even if they sell key chain for 1000 bucks too.

    • Fanboy 

      Ouch, the jealousy is strong here lol. Can you not afford one buddy? If you don’t like it that’s perfectly fine, but you’re obviously jealous to be having to comment this sort of thing on an APPLE website

      • Tommy Gumbs

        I’m willing to bet you would be jealous if you saw the price of my custom suits I literally just got fitted for. Or, and of the 4 10k bicycles I own. Naw. Not jealous. I get what I want if I like it. It’s just that simple.

      • Fanboy 

        No, not really. Ironically I got a suit myself this weekend lol, and I don’t care for bikes. Congrats to you, but you don’t see my going to your house for no reason and talking about how ugly they are. The same way you’re coming to an APPLE NEWS website and being the first to comment about how you wish it’ll flop LOL

      • Tommy Gumbs

        Interesting comparison. I’ll leave it at. k THX BYE

    • Antzboogie

      The battery in the Apple Watch is horrible.

  • Dan

    Lee looks like a hipster.

  • Andres

    “Look, I don’t need your sales pitch. Can I just pay for the watch?”

  • Jamessmooth

    I scrolled down to fast and it looked like 4. was “friend zone”. Like wtf are you trying to do to me Apple?!

    • Jamessmooth

      But it wasn’t

  • Eric

    So, the news here is sales people are being trained to act like … sales people.

    Fascinating articles on this breaking news.