Google Glass iOS (teaser 001)

Analyst Gene Munster of Piper Jaffray is out with a research note on Monday claiming Apple has a small team working on augmented reality devices to explore the new space in consumer electronics. 

“Based on conversations with industry contacts within the virtual and augmented reality spaces, we believe Apple has a small team working and exploring the augmented reality space,” wrote Munster.

Munster told investors that a product from Apple in the augmented reality space could be a decade away, but that “Apple’s early involvement in the space suggests the company is preparing for the next evolution of computing,” and the fashion focus of the Apple Watch could be an advantage.

“At the core, the group is likely trying to understand a wearable interface that design would ultimately make fashionable/socially acceptable,” writes Munster.

Barrons reports that Munster appeared on CNBC on Monday morning and said that his information suggests Apple is working to develop devices “that don’t have social stigma and also have utility Google Glass doesn’t have.”

We’ve reached out to Apple for comment.

Google Glass is Google’s failed take on augmented reality, a project that Google executives have reigned in to reinvigorate after negativity from analysts and reviewers. iPod mastermind Tony Fadell is now leading the project at Google.

Munster, who’s infamous in the space for his predictions of an Apple television set over the last five years, also chimes in that “based on talking to people in industry, I think it’s pretty clear Apple is working on a TV, and I think time will set us free.”

Munster admitted on CNBC that he’s been off base in his recurring predictions of a TV set over the years, but still believes a television is in the pipeline, following rumors of an Apple web TV service aimed at its current set-top box.

The analyst, who is a managing director and senior research analyst at Piper Jaffray, reiterates an Overweight rating on shares of Apple (AAPL), and a $160 price target. During Monday intra-day trading, AAPL shares sat at 128.33 (up 1.02%). 

Source: Barrons

  • Fanboy 

    Stupid click baits, any time these reports are from Gene Munster can you please put it in the headline so I can avoid clicking and wasting my time.

    • Dhoklastellar Fafda®™

      which is why you clicked and read it and even posted here. Makes sense.

      • Fanboy 

        Which is why i said “click bait” …. lol Google the definition if you’re not sure what that means.

      • Dhoklastellar Fafda®™

        Click bait does not mean”click bait and discuss”about it, stating the exact opposite LOL

      • Fanboy 

        Nowhere in my comment did I start “discussing” the content of this article, my comment stated that ANY article based off this guy should be marked as so, as to avoid me even clicking next time

    • Tommy Gumbs

      I refer to him as Gene Mustard.

  • George

    Well duh everyone is doing it

    • Dhoklastellar Fafda®™

      Really, duh, give us some example, duh.

  • Insults Google Glass > Patents and Begins Building their own version of the same thing.

    • Dhoklastellar Fafda®™

      Wheres the insulting here? How do you know its the same thing, you troll!

      • Not in this article you numbskull trolling with troll remarks, here (http://bit. ly/1ElVgat).

        “How do you know its the same thing, you troll!”

        ‘Cause it’s augmented reality like Google Glass, duh.

      • Fanboy 

        Wow you work for Apple? :0 awesome of you to know exactly what they’re building. Btw, AR can be a wide range of things they could easily be building a gaming platform such as Oculus. And even if they are building funny looking glasses that go over your head that nobody wants to wear in public, you can beat your ass they’ll be the first to get it right and unlike Google, ship it and sell MILLIONS. #Facts

      • This iDiot never learns from history, fits his name right.

      • Fanboy 

        Exactly… the real idiot here, you, doesnt learn from history. History has shown that any time Apple enters a market they do it right and sell RECORD numbers.

        P.S. Your “think outside Apple’s Store/behind” comments has been overused now dont you think? You use it on every possible article you can LOL, get a new punch line.

      • “History has shown that any time Apple enters a market they do it right and sell RECORD numbers.”

        Record sales is how you determine if a product is done right? Can’t get any more asinine than that…by that same logic, Beats by Dre is a product done right while Audio Technica isn’t, or Toyota vehicles are done right, while Mecedes vehicles aren’t. Again, still fails to learn from history, idiot.

        Just gonna live this latest “done right” example here…

      • Fanboy 

        To your (idiotic) point, Toyota AND Mercedes BOTH are done right. Toyota is aimed at a different market (cheaper/affordable) while Mercedes is aimed at a higher market (premium/quality) and they both do a good job at it. However, only one offers the best quality. This is a perfect representation of Android (cheap/affordable) VS Apple (premium/quality).

        So yes, any time Apple enters a market they 1) Offer the product done right which results in 2) It sells in great numbers, numbers some company’s could only dream of. And as a result, Apple ALWAYS succeeds and their competitors (if thats what you want to call them lol) end up ALWAYS trying to copy Apple’s success.

        POINT DONE. Log off and dont even reply.