Apple campaing Shot on iPhone 6 Los Angeles billboard

Apple’s latest ‘Shot on iPhone 6’ advertising campaign featuring crowdsourced iPhone photography from around the world is bound to reach massive audiences as the Cupertino firm started showcasing users’ best photos found online out in the real world. Specifically, Apple is hanging billboards on skyscrapers around the world, plastering them on bus stops and train stations.

In addition, the company is using the photos in minimalistic ads run in major magazines and newspapers. All told, the ad campaign features 77 photographers in 70 cities across 24 countries around the world.

Users report seeing these billboards across iconic locations around the world, including in Los Angeles, Dubai, Tokyo, Toronto, London’s Euston Square subway station and in the Malaysian city of Bangsar.

Photographer Julian Bialowas, one of the featured artists, has put together a running list of cities where the ads are popping up.

Most of the iPhone-centric photos were taken outdoors.

Seen top of post: a Los Angeles billboard showing off Beau Colburn’s photo.

The campaign is also running in major newspapers and magazines. Here’s a ‘Shot on iPhone 6’ ad on the back cover of The New Yorker magazine.

Apple campaing Shot on iPhone 6 New Yorker magazine

Check out an outdoor poster in Germany below, via Timothy.

Apple campaing Shot on iPhone 6 Timotyh Germany outdoor poster

This San Francisco billboard features a photo taken by Julian Bialowas.

Apple campaing Shot on iPhone 6 Julian Bialowas billboard

Jimmy Grewal’s shot adorns a skyscraper in Dubai.

Apple campaing Shot on iPhone 6 Jimmy Grewal billboard

A few more examples found on Twitter.

As mentioned before, Apple harvested these gorgeous photographs from around the web, looking for beautiful shots that were tagged as having been taken with its newest iPhones.

BuzzFeed News talked to some of the casual photographers who snapped up thesse photos, including Cielo de la Paz, an avid photographer “willing to wake up at five in the morning and hike 10 miles to get that shot of the sunrise.”

After taking a few shots of the reflection of her red umbrella on the wet concrete, she edited the image with Filterstorm Neue and uploaded the picture to Flickr, where Apple found it.

Apple campaing Shot on iPhone 6 Cielo de la Paz

Now it’s one of the photos featured in Apple’s campaign.

Some of the photographers the campaign features are among Instagram’s most popular users, like Cole Rise who describes Apple’s mysterious process.

“An ‘un-named’ company had reached out to my photography rep looking for exceptional examples of photos taken on an iPhone 6 or iPhone 6 Plus,” he told TIME magazine.

“I spent a few days rummaging through the archives of photos taken on a variety of recent trips across the Northwest, selecting the 15 or so that told the best story,” he continued. “Learning that this company was in fact Apple was both a pleasant surprise and incredible honor, having carried every iPhone model since launch.”

Kicking off the campaign on March 1, Apple created a new spot on its homepage called World Gallery to showcase about sixty impressive photographs shot by users around the world on their iPhone 6.

“People take incredible photos and videos on iPhone 6 every day. And here are some of our favorites,” reads the webpage. “Explore the gallery, learn a few tips, and see what’s possible with the world’s most popular camera.”

Screen Shot 2015-03-01 at 2.44.40 PM

In addition to the image gallery, the webpage highlights popular apps used to take and edit these snaps, including the default Camera app, Facebook-owned Instagram, Filterstorm Neue, Camera+, AfterlightAdobe Photoshop Express and VSCO Cam, the latter used to edit many of the featured shots.

The iPhone camera has become a popular substitute for many people’s DSLRs. Last year, Apple overtook Nikon for the second place spot on Flickr, a photo sharing site owned by Yahoo.

Most Popular Cameras in Flickr Community Mar-3-2015

The iPhone 5s is the most popular camera in the Flickr community, followed by the iPhone 5, Samsung’s Galaxy S4 and S5 and the iPhone 6.

If you spot Apple’s billboards in your town, please shoot us some snaps to or share them down in the comment section and we’ll add them to this post.

  • Jackson Grong

    How is 8 megapixel enough for a billboard?

    • Rowan09

      All you need is the right editing software.

      • Mike

        i don’t think editing software would even help a 8 megapixel camera be stretched out that much

      • Rowan09

        Not true. As said down below you don’t need them to be high res for small details since they are so far away. It could have been a 5MP camera as long as you print it correctly with the right PPI it will be fine. MPs are just a small part of what makes a photo high res, the higher the MP doesn’t necessarily mean a better picture.

    • Yash Gorana

      It’s called as resampling. Also billboards are meant to be seen from quite some distance, so small details are nearly invisible to the eyes.

    • From 100m a billboard has the same apparent size as a 5″x7″ print held at arm’s length. No prob.

  • Piyush

    How did they select these photos? Users submitted or what?

    • daniel duarte

      I guess they search for pictures over the internet (Instagram, Twitter, etc), and then they contact the photographer.

      I would like to know how much these photographers were paid…

      • James G

        They’re probably under strict NDA.

  • Chindavon

    Marketing machine at its finest. I’d hang the red umbrella in the rain pic on my wall. That picture is nice.

  • makubot

    I bet the ‘photographers’ got no compensation for the usage of these images. Except for a name credit of course. Cheap corporate cocksuckers!

    • Rowan09

      Free advertisement of your work to the world is compensation.

      • makubot

        Says the Jew

    • Baseless assumption.

  • Wonder if this (bit. ly/1s0dhob), this (bit. ly/1FUeyoP), or this (bit. ly/1AVbmJm) had any influence in the decision to start making these ads…

  • Mike

    Things you have to do when your camera is out dated…