Android Lollipop (Forest teaser 001)

Google’s Play store has paid about seven billion dollars in revenue to Android app makers over the past 12 months, the company said Thursday. By comparison, Apple paid out ten billion dollars in 2014 App Store revenue to iPhone and iPad devs.

With more than 100 billion searches every month on Google.com, the company has now kicked off a pilot program designed to inject sponsored search results into the Play store apps.

“Search ads on Google Play will enable developers to drive more awareness of their apps and provide consumers new ways to discover apps that they otherwise might have missed,” said the firm.

Here’s what app ads on Play search listings will look like.

Google Play store paid search ads

An example given involves a user searching for travel apps.

The Play store would put clearly labeled paid ads at the top, marked with a small “Ad” marker. The move should help Android developers better promote their apps in Play store and generate more revenue for the company.

Advertisers will be permitted to bid for specific queries like “coupon apps” or “travel apps,” just like with normal Google.com search results.

“In the coming weeks, a limited set of users will begin to see ads from a pilot group of advertisers who are already running Google search ads for their apps,” said the firm.

Apple back in January shared record-breaking numbers, saying billings on the App Store rose 50 percent in 2014. All told, the iPhone and iPad apps and games generated over $10 billion in revenue for developers last year.

New Year’s Day 2015 marked the single biggest day ever in App Store sales history. App Store developers have earned a cumulative $25 billion from the sale of apps and games, the iPhone maker said.

That’s after Apple took its customary 30 percent cut.

There have been over one billion iOS devices sold since the original iPhone was released roughly seven years ago, CEO Tim Cook said while discussing quarterly earnings last month.

Source: Google

  • iBanks

    In the past 12 or 24 months? Title says different from first line. Though not an Android fan, I commend this post because I support all developers. Congrats to them all.

  • Paid ads in the Play Store. Thanks but no thanks Google! An app store (not to be confused with the trademarked AppStore) is supposed to be curated and not simply display the apps of developers with the biggest wallet.

    • Deep

      AppStore is not trademarked. You can’t trademark it

      • I thought it was or did they give up trademarking it because so many people use it?

      • Rowan09

        I believed they tried and couldn’t get it done.

  • Yujin

    So basically android develops got 3.5 Billion in 2014 (more or less)

    • Rowan09

      Androids biggest weakness in my opinion is the PlayStore.

    • poxitee

      I think its a mistake in the article. Title actually says $7 billion in past 12 months

    • ravinigga

      Well Google have in Android a function for unknown sources thats is for piracy.

      Like dead trigger piracy was alive 80%, it now for Free because they dont wanna pay 1$. And now on iOS is also free bedauwde of Google 🙁

  • It’s Nazi Droid!