iOS 9 Lock screen mockup 001

We reported a couple of days ago that Apple was set to launch iOS 9 with few, if any marquee features, instead focusing on fixing bugs and adding stability to a platform that has seen such rapid iteration over the last few years that it is almost unrecognizable from iOS 1.0. It seems, if reports are to be believed, that Apple is doubling down on stability.

And about time too.

Over the last few weeks and months, and essentially since iOS 8 was released, there has been something of a groundswell of opinion that Apple has been pushing iOS too far, too quickly. Adding exciting new features and hundreds of smaller ones to each big release of iOS year on year has taken its toll on the iPhone and iPad, leaving both with problems at the most basic of levels. Where Apple used to have the label of ‘it just works,’ that has never been further from the truth than it is today. It’s not just iOS either – Mac OS X 10.10 Yosemite and its predecessor Mavericks both received their fair share of bad press for strange bugs. With iOS 7 and iOS 8, those problems cropped up on Apple’s mobile platform, too.

So someone inside Apple clearly decided that enough is enough, and if iOS 9 is indeed set to be the release that sees the company slow down on the huge updates, then it hasn’t come a moment too soon. After all, Apple must now be starting to run out of things to add to a smartphone and tablet like those running iOS.

Popping back to that ‘it just works’ mantra for a moment, it’s clear for all to see that Apple hasn’t been able to throw such comments around too often of late. While it’s one thing for every tech site you read to denounce Apple’s software quality assurance systems and claim that Apple is just shy of being doomed, the company’s real problem is the man and woman on the street. The people who don’t read sites like ours and still ask us when a new iPhone is coming out even though it’s been the same time every year for, well, years.

These customers are the ones that have propelled Apple into the position it finds itself in today. Apple fans and geeks aren’t enough to sustain the company because it proved that in the 1990s. What it needs is the ‘normals,’ and the iPod was their gateway drug. Then it was the iPhone.

The old ‘it just works’ saying was actually true back then, and that’s why people came for an iPhone and left with a Mac. It’s what took Apple and made it the biggest company around with more money than it knows what to do with. It’s these people that matter, and when even they start to point out that perhaps iOS isn’t quite where it should be, Apple needs to take note. They don’t care how many new APIs have been added, or what they will do for developers. They want a Mail app that does what it’s supposed to and an operating system that doesn’t keep restarting their phone for no good reason. They want a computer in their pocket, but they don’t want to have to think of it like one.

They want an iPhone, an iPad and an iOS that just works.

So that’s what is happening with iOS 9. Or at least so we’re led to believe. A return to the aim of making the best hardware with the most reliable, bug-free and easy to use software around.

Apple already has the best hardware and until very recently, the best mobile software too. Now it’s time to reseat that particular crown, before it slips too much further.

  • matt188

    I really hate going into an email 2-3 times for it to be marked as read. Seems like this happens on iOS and Yosemite also.

    • NekoMichi

      This. Emails don’t seem to sync properly with the server, sometimes emails I delete come back the next time I launch the mail app.

    • I’ve started using Outlook for email on my iOS devices. Normally I hate most Microsoft products but I really like the Outlook iOS app

      • Arjun

        Try cloudmagic I find it better than outlook also 😀

    • iPhoneWINS

      and where is the select all and felt all feature?

      • KBEK

        It’s not included in that Pre-Scolar version.

        And please be patient, with Apple you need to wait to get the useful functions one at a time. They save most aside for their yearly updates to make good sales arguments.

    • Damian

      Use airmail beta app, it is free and great

    • diggitydang

      How about reading an email, going home and seeing the badge still there… Then going back into Mail and seeing one unread, but when you go into unread, nothing is there??? Only kicks in about 10 seconds later…

      • matt188

        Oh yeah that is very annoying. I think it must happen to me at least several times a day.

  • Ricky

    Is it me or when i think of the phrase” it just works” means the device barely work. Nothing more. Maybe its just me

    • diggitydang

      It used to… Up until iOS6… But iOS7 launched and bug hell broke loose!! It’s gotten BETTER since then but LOTS to improve on!!

  • C M H

    …they also need to make the “look, feel and operationality” of each cross-platform application, i.e. iTunes especially, followed of course by its office apps, iPhoto, et al – WORK AND FUNCTION (near) IDENTICALLY AS ITS BRETHREN…

    It is REALLY frustrating going between one’s iPad, then to their iPhone (and even sometimes to their iPod, since Apple things never break, we find alternate uses for them usually…), then to their AppleTV, and many times to their Mac Mini/MacBookPro/iMac/Mac Pro – and (especially iTunes) each application looks, feels, itemizes and operates, completely differently…

    REALLY REALLY F’D UP and VERY MICROSOFT’ish…

    FIX THIS AND FIX IT FAST AND EFFICIENTLY!!!!

  • Valinor

    I’m sorry but a 700 billion dollar TECH company should be able to do both….. Stability AND features……

    • Franklin Richards

      They’ve proven with iOS 8 that they can’t. At least not under the current leadership.

      • iPhoneWINS

        exactly this CEO is to busy with his social agenda

    • Fanboy 

      Valid point. It also makes you start to wonder when Apple releases a software update which renders the iPhone they JUST released useless (iOS 8.0.1 which caused cellular issues on iPhone 6). Does a company this huge, with practically unlimited resources not even test their software for heavens sake?

      • iPhoneWINS

        they are slipping but have no good competition so they don’t care

      • diggitydang

        I’m no expert but there’s a massive difference between testing with a beta group vs testing to the entire world. On the surface, it looks like Apple, as rich as they are, should have their sh-t together, but it’s more about timing than money…

        That’s my two cents anyway.

      • Fanboy 

        To an extent, yes. Which is why it’s silly to complain about small bugs or glitches. Apple can’t get them all. But when they release a software update that completely disables cellular connection on ALL iPhone 6’s it makes you wonder if only they had tested it on at least ONE iPhone 6 they would have found this error before releasing the update.

      • diggitydang

        I didn’t experience this, but ABSOLUTELY!!!

    • diggitydang

      Haha. It’s true but I can understand, as someone who dabbles in some basic programming, that introducing new features to the world ALWAYS includes SOME bugs. And if you squash a bunch of bugs on one side, and especially while having moving parts on another side, you are certain to introduce a plethora of other bugs by default. It’s not really about throwing money at it… It’s about doing them in separate parts… That’s more of a time thing, than a money thing.

  • Rick Hart

    It’s kinda weird everybody talking about the bugs. IPad Air iOS 8.1 jailbroke and iPhone 6 iOS 8.1 jailbroke and I don’t have any problems. No email bug. Just a Facebook crash but that’s expected from them morons!

    • Carter

      Agree I’m running an iPhone 6 with 8.2 and I haven’t had any issues and I use my phone constantly. Biggest issue is features missing that only a jailbroken iPhone gives a user.

      • Rick Hart

        Only thing I’m really missing is bitesms! Anybody know the progress on that?

      • NP92

        Yes. Its Down. Maybe a group or a look Like app comes. Not to iOS 8..

      • ✯Mike✯

        Head Dev let it go, no progress

    • NP92

      Same here. Nothing.

    • Gregg

      I mostly agree. My only problems have had to do with Numbers and Pages not syncing reliably over iCloud Drive – in that respect this service falls short of Dropbox. Disappointing really, but not to the point of being disastrous. Other than that, it’s been pretty smooth.

    • Download the CrashReporter app from Cydia. Gauaranteed it’ll popup with notifications of things crashing (under the hood stuff you might not always see) multiple times a day…

    • iPhoneWINS

      exactly… 9just and excuse top make a boring ass update

    • justme

      iOS8.1 is the best of all versions in terms of durability of the battery life.

      have little bugs when you got a notification and turn in landscape, the notification still there until you lock it.

  • Lobo555

    So no public transportation data on maps, didn’t Apple buy hopstop

    • Rowan09

      Yes and that’s what I’m surprise didn’t get included yet.

    • Rupinder

      iOS 9 isn’t even out yet, these are just speculations.

      • Lobo555

        Yes i know but i’m saying

  • Bobdole

    It’s time to correct the stability issues! and particularly that f****** text bugs, Too often i only have half the keyboard when i write a text (have to go to portrait then landscape then portrait then landscape again to have it back to normal.., it annoying as hell) Because of what i guess is some kink of orientation bug

    • diggitydang

      I don’t have this, but definitely have an orientation bug on my 6+. I just get it waching YouTube videos and it pauses until I turn it to portrait or swipe it down for the small player, then go back to full screen.

      I also notice it on websites and the layout going wonky when switching orientations.

      • Bobdole

        I guess with a 6+, since you have springboard landscape mode, it shouldn’t happen

        On my iphone6 it happens when i go to the message app, when my phone is already in landscape mode

        i d’ont have any issues with youtube on my iphone6

      • diggitydang

        Ah, yes, I’ve had that happen on occasion as well. Either way, whatever phone we are on, and whatever bugs we experience, we seem to agree that Apple needs to deal with it!! 🙂

        Good day to you!

  • nonchalont

    I never experienced any bugs with ios8.1.2. Everything works great. No restarts and hiccups that I noticed.

  • iPhoneWINS

    omg another super boring IOS update..

  • GuyBey0ndC00L

    I feel Apple at this point in time is more focus on killing jailbreaks, Apple Watch, and making iPhone profits rather than adding USEFUL to iOS at this point.

    • Tugsuu

      I agree, stability means killing the jailbreak. Disappointing!

  • GuyBey0ndC00L

    Between Apple killing useful features in widgets, widgets themselves, and making laggy 3th party keyboards almost useless. I really wonder what is next for iOS.

  • Slifur

    If this is the case, then they should update iPhone 4S.

  • Ian Leon

    That last sentence was spot on.

  • Robert Goldberg

    Can’t wait. With iOS8 and Yosemite together, value pack of Raid seems like the only solution.

  • Inseltraeumer

    I just hope they would do the same for the next release of Mac OS.