Google Glass iOS (teaser 002)

Phil Schiller, Apple Senior Vice President of Marketing, didn’t have kind words to share when emailed about Google Glass, the search giant’s experimental wearable that’s about to be mass produced for consumers in 2015.


While the email is from 2012, it provides an interesting stance on Apple’s view on wearables. Samsung and Google may be planning wearables for your head, but if Schiller’s point of view should be taken for Apple’s overall direction, don’t expect it from the Cupertino-based company any time soon.

Schiller said on Glass: “can’t believe they think anyone (normal) will ever wear these things. It reminds me of the push to market video goggles a few years back.”


Schiller was responding to an email from Tech blogger Abdel Ibrahim who emailed Schiller a blog post from The Tech Block that poked fun at a picture of Google co-founder Sergey Brin wearing Glass, comparing the eyewear to Steve Martin’s ridiculous glasses in the film “The Jerk.”

In other Google Glass news, sales of the wearable officially ended on Monday. Google announced last week that it’s restructuring the Glass component of Google, graduating it from experimental to a full fledge division lead by iPod godfather Tony Fadell.

In honor of Google Glass’ end – at least the version we’ve known since 2012 – here’s Comedy Central’s “The Daily Show with Jon Stewart” poking fun at the $1,300 wearable.

Source: Business Insider

  • BoardDWorld

    The 1D-X has been around for a while now, must be due for a new version soon.

    • Well, that email was written back in 2012. 🙂

  • Andres

    Will people with Apple Watches be made fun of too…

    • R4

      No, because people already wear watches. People dont wear glasses with cameras and displays on.

      • afteroffice

        yes, not a really safe innovation..

      • George

        Hell yeah I’ll make fun of apple watches because they look like a toy from the dollar store.

  • Dan

    At least Google tried something new, there are bound to be hits and misses. That’s how advancements in tech are made.

    • BoardDWorld

      You’re right. I think it’s more to do with what they’re learning in the process and creating interest in the company.

      • Dan

        Yeah I agree. I don’t think they ever expected it to be a smash success. They have tons of money, so they are experimenting with a bit of everything. Like the self driving car, interesting stuff. Great potential.

    • Rowan09

      Everyone does experiments it’s just that Google lets shareholders and the masses know of everyone.

      • Dan

        True, and imo it’s a good approach.

      • synthmeister

        The question is whether or not the “experiments” are simply distractions for Google and/or the shareholders, giving the illusion of “something happening” but lacking the substance thereof.

        When a company has too many “experiments” going on they usually become a distraction and drain on personnel, time and resources and the company loses focus.

  • Say No More

    Google is trying many new and innovative things whilst Apple is doing the same old stuff over and over again or joining the bandwagon years after everyone else

    • R4

      Apple actually innovate most of the time. When have google ever made a trend?

      • Tommy

        U mean used to. Tell me one new innovation of Apple since the iPad.

      • coLin

        A big screen iPhone with a bigger battery and widgets lol. thanks Apple for innovating

      • Ottawa Gamerz

        u think Samsung had it on the note 1 2 3 4 apple just copied them

      • He was just kidding.

      • Record sales…that’s what some take as “innovative”.

    • coLin

      true true

  • AnoNymouz

    I can’t remember when was the last time apple did something like innovative. I use my google glass all the time especially around the city and work. big company here in chicago that i work for seen how well and useful they’ve become from my end. For work and to use my google glass i use occasionally my nexus 5. and for personal use is my iPhone 6. The apple watch is going to get old quick. using the dial on side of is not impressing. Moto 360 did it right. sure they problems on launch but it was nothing that an update couldn’t fix. I don’t lean to neither side here… but i do appreciate good tech where it needs it. I will give up to apple tho, they have on heck of a good marketing team. but realistically keep it professional.

    • Fanboy 

      This is what you sound like:

      “There’s no chance that the iPhone is going to get any significant market share. No chance.”

      -Steve Ballmer, 8 years ago

      • AnoNymouz

        Meh… I’ve bought an iPad for the last 4 years and the only thing differnt is what’s inside and Touch ID. So yea, I really don’t like anything apple….lol. I like Google/android as well I don’t have a strict preference.

      • Fanboy 

        I totally respect if you like Android if that’s your preference. If it works for you, then it works. But to say the Apple Watch is “going to get old quick” implying it wont sell or that it isnt “good tech” is far from the reality 🙂

      • AnoNymouz

        Just like Galaxy watches… Really don’t care for them to even know their name. But times nowadays people don’t use watches. It’s more fashion than useful. People normally look at their wrist to tell time. I’ve seen this a 1000 times! They pull out their phone.

      • afteroffice

        Good one.. Just buy what works for you..

      • Tommy

        Saying his comment as “far from the reality” when it hasn’t even happened is itself far from the reality. Only time will tell.

      • Andrew

        “…the only thing differnt is what’s inside and Touch ID.”
        What. I had an iPad 2 for 4 years and I’ve bought an iPad Air 2. It’s way thinner, lighter, tri-core, has 2 GBs of RAM, smaller bezels, a better screen (Retina and laminated), usable iOS 8 (and a better camera? for whatever reason). What’d you expect?

      • coLin

        his point is that the iPad didn’t change much. still the same user experience: you cant connect a USB stick, no split screen, you can’t install drivers for anything. Is still a blown up version of the iPhone. Small improvements

      • Tommy

        Man nice sum up of the iPad.
        In other words its good but yeah others offer way better compatibility measures.

      • coLin

        Surface Pro 3 is compared with the MacBook Air because it cannot be compared with the iPad. Shame iPad

  • jack

    so legit. I’ll send an email to this arab guy impersonating Phill now. bye

  • David J Delgado

    I personally would love to have the Google Glasses. I already wear glasses as it is, and I am an utter tech geek. It would fit my personality really well. And I’m sure people would get a kick of it.

    • Xee

      You will also get kicked out of the cinema with those!

  • Mark Kramer

    I’m glad I saw this article, I’d never seen the daily show clip, it made it all worthwhile. Instead of idouches it should be gdouches.

    • Andrew


    • Mike Colacone Saal

      its EyeDouches

  • Dante Arellano

    Google glasses nah totally uot of time no marker for the shite maps and google serch is fine the rest is just buttshite

  • coLin

    In the video where Steve Jobs introduces the iPad, he says this: “in order to create a new category of devices, those devices need to be far better at doing some key things…”

  • I bet he was thinking the same thing about Samsung’s Note series and Microsoft’s Surface Pro, until Apple decided to make it’s own version of the same thing a few years later. That said, I would never trust anything officially from Google, especially hardware, Google is just one giant spyware made legal.

    • Ottawa Gamerz

      android no need to wait for someone to jailbreak us so u can customize it yup apple never will let u do what u want to ur iphones because they make the worse product ever!! if in 2015 they make something that Samsung has never done than apple may make some good news not like 2014 and there shitty ios 8 8.1 8.11 yup apple treat ur fan boys like they want to they will spend when u do something never invented 🙂

      • coLin

        Jailbreaking is one of the most cool things of the iPhone even for those that do not jailbreak. {ex: You’re happy with you’re iPhone as is, but you heard that it can be jailbroken (unleashed) and capable of things you never new.} That makes it so special.
        Android is good for people that like it, just like you. Is not good or bad, it’s a matter of preference

    • Andrew

      Hate to be that guy but it pisses me off when people try to be serious and don’t know the proper usage of it’s and its.

      • K smartypants, you are meant to use ‘s both for when dscribing ownership (e.g. Andrew’s ego) and as a shorter way of writing “is” after a noun (e.g. Andrew’s goofy)…

      • Andrew

        I was referring to “Apple decided to make it’s own version”.
        So you meant “Apple decided to make it is own version”?

      • Yeah, and “it’s” is referring to ownership, is it that hard for you to comprehend?

      • Andrew

        lmao. It’s wrong and doesn’t make any sense.

        If you lack common sense, read more here: businesswritingblog . com/business_writing/2006/05/its_its_or_its_.html

      • bit ly/1KZ4b6z: “Note: From what we understand, the possessive was also written it’s until a couple of hundred years ago. While we don’t know for certain, it is possible that the apostrophe was dropped in order to parallel possessive personal pronouns like “hers, theirs, yours, ours, etc.”

        K, so I was using the centuries ago version. Lesson learned.

      • coLin

        this is the internet bro, not your grammar class lol

      • Andrew

        It just doesn’t make sense and it’s just sad seeing someone trying to be serious (by putting periods etc) and not see such mistakes.