Beats Music (Windows Phone, Android, iOS 001)

As Swedish music startup Spotify announced Monday giving family members a 50 percent discount on additional accounts, Apple is reportedly pushing Beats Music, acquired as part of its $3 billion purchase of Beats Electronics, to cut the price of its monthly subscription by half, according to Peter Kafka of Re/code on Monday.

Beats Music, a free download for the iPhone and iPad, currently requires users to pay a subscription fee of ten bucks per month for unlimited streaming of tens of millions of songs from its catalog.

Apple is currently moving Beats Music to iTunes servers and is said to want to relaunch the subscription service next year, Kafka writes, adding that the Cupertino firm is trying to get the price cut in half, to $5 a month.

In order to do that, Apple seems to be leveraging the power of its ecosystem in order to persuade labels to get on board with the new pricing scheme. The company’s argument boils down to the fact that its “best iTunes buyers spend about $60 per year on downloaded music,” which works out to precisely $5 per month.

A cheaper Beats Music would widen the addressable market while offsetting any revenue decline from subscribers who’d stop buying individual tracks in favor of streaming, Apple argues.

The problem is, any price cuts that Apple got would have to be offered to all of its rivals, too, Kafka writes.

Spotify, the leading music-streaming service, currently charges ten bucks per month for ad-free high-quality streaming. With the latest pricing scheme, the Swedish startup is hoping that families with at least one Spotify subscription will consider adding additional accounts at half the price, for $5 a month.

Beats’ iOS app now includes full support for iOS 8, making it easier to share links to your favorite songs using iMessage, Mail, Facebook and Twitter.

Will you consider a $5 per month Beats Music subscription when and if it becomes available?

[Re/code]

  • Guest

    Will you consider a $5 per month Beats Music subscription when it becomes available? No Spotify will always be king

    • Plistumichu

      What if Beats service would have the whole iTunes catalog + the better iTunes songs quality?

      • Jason Baroni

        And they will, be sure about that

      • vivalaivsca

        then absolutley! its totally worth it. i would never pirate again.

  • ✯Mike✯

    definitely more enticing.. i used to have spotify premium but decided to just download my music, but it was always so easy to find new music on their apps.. this is a very good option

  • Jacob S

    Apple negotiating with whom? Apple itself???

    • Plistumichu

      Record labels. They will receive a lower fee if Beats cut the pice.

  • Jeff Ramirez

    As a college student, I’m glad to say that I pay $5 for Rdio unlimited streaming. Did you guys even know this was a thing with Rdio? 🙂

    • nonchalont

      No, how did you pay $5 for rdio? I personally prefer rdio vs others. Rdio has a nice GUI and easy to see new music from all genres.

    • askep3

      Since you are a college student, you can also only pay $5 a month for spotify using their student plan, just saying because spotify has a more music on it

      • Jeff Ramirez

        Didn’t know that! Thanks. I still prefer Rdio’s cleaner UI. I’m not a fan of spotify’s dark interface. Same with Beats. Not a fan.

      • askep3

        Ya beats and spotify have slow ui, I peefer rhapsodys ui it’s the most responsive

  • Eni

    Out of topic: it’s iOS 8.1 update be aviliable for download today?

    • John

      Quite off topic, but yes, it should drop in the next 3-4 hours.

    • John

      By drop, I mean, available to download.

      • Eni

        Lol thank you

    • Dominic LoFranco

      If I am correct, I believe it will be available 9 AM PST

  • Definitely would consider. Unless Spotify matched. Not a fan of the Beats Music interface.

    • Jason Baroni

      I am sure Jony Ive will be asked to change it. I don’t like it too, but I keep the faith it will be re-imagined.

  • Anonymous

    Hell yeah I will, I typically but my music, but for five dollars a month I will get a year subscription.

    • Anonymous

      Also, bonus of Beats, is I’ll have it on my atv3, and I’m curious to what apple has cooking for beats and iTunes.

  • Bob

    Spotify is awesome, but way too expensive. It can’t be more expensive than Netflix. Beats for $5 a month would be awesome. And I’d sub.

  • Nathan Jung

    I would if they added cross fade. I use it all the time on Spotify.

    • vivalaivsca

      why?

  • Jason Baroni

    In the end, the big picture of Apple is a tragic comedy: The sales of the revolutionary music device of 00’s, the iPod, are getting worse every quarter, the path as the company struggles to low pricing of a service from a growing market: music on demand.

    • CollegiateLad

      Huh?

      • Jason Baroni

        Apple is killing the iPod, what plays music, and looking at the other scnario, they are investing on music streaming.

      • Gucciipad

        No the ipod is old technology. The iphone ipad is the new ipod. Y carry a seprate device like Steve jobs said.

      • vivalaivsca

        technically the same can apply to all apple products now. they can all perform most day to day tasks iPhone, iPad, and MacBook. But i would never read a book on my iPhone or MacBook.

      • Jason Baroni

        This has been the future. The transition from the product to the service. It’s pretty nice to see how the Music Industry has been handled through last decade.

        I read books on my iPhone 5 (yes, the experience sucks, but it got better now with the 6 and 6 Plus), but I agree with you.

      • Jason Baroni

        Yes, that’s why I think is tragic and funny: what once was played only on the iPod and MP3s, today is a service for your phone. We have seen the MP3 players die and also the iPod from the last two years. The player is gone, but the big deal now it is what has been played these many years: the music itself.

      • 空白

        What they need to do is make an all new iPod with all the features of and touch and the classic. And sell that indefinitely rather than cut the whole line. I’d love to see that s**t.

        Def. see what you’re saying though. They have something going on that’s gonna be huge I think. Just look at their current stance. They see that they have to be aggressive. No company is too big to fall off. You have to be constantly on the cutting edge to be, and remain, relevant.

      • Jason Baroni

        Yes, I agree with you! Take these 2 products: iPod and Beats Music Service. Apple is killing one, the iPod, and at the same time improving their music service. From a Player to Music streaming you have an evolution, and this is one example of how the future has come. Both products were born to feed users with music, somehow, and here they are, different, but fighting for the same consumer.

  • Dan

    They should also cut Beats product price by half

    • CollegiateLad

      How come?

      • s0me

        Because of the sound quality compared to the price you pay…

      • CollegiateLad

        Then they should improve the sound quality. Reducing the price doesn’t make it ok to have horrible sound quality.

      • Dan

        pretty much what s0me said, the quality is garbage, you are paying for the brand

    • Guest

      The company would be worth nothing if they did that. They need to just make them better.

    • vivalaivsca

      I disagree. They just need to make them sound better….much better.

      • vivalaivsca

        …..Bose better

      • Dan

        don’t see that happening though, our esteemed Dr Dre seems to think that Beats are god’s gift to music

  • klouud

    I saw the tweet and thought this was for hardware. Whoops. Oh well… I still wouldn’t want Beats’ inferior hardware at 1/2 the price.

  • 空白

    I’ve never really used any kind of music streaming service. And “swim” hasn’t really paid for music and may feel guilty about that.

  • DIesel

    If they cut the headphone prices in half I’d be a lot happier