iWatch concept (Sketch, Todd Hamilton 001)

Unnamed sources Saturday afternoon told Re/code that Apple’s top dogs “have discussed charging around $400” for a rumored wearable device, which may or may not end up being called the iWatch.

Sources also mentioned “a range of prices for different models,” giving hope that price-sensitive consumers may be permitted to choose between lower-priced models.

We don’t really know if such a device exits and it doesn’t help that Re/code didn’t mention where an entry-level model might start at so this is all pure speculation, but we still want to hear what you think about this rumor.

Will the rumored $400 price tag price Apple out of the market or can the firm get away with charging a premium for a superb wearable experience, do you think?

Before we get to it, let me point out that pricing a wearable device at $400 isn’t as outrageous as it may seem. Timex’s premium Ironman One GPS+ watch, which includes 3G wireless connection, will retail for $400 when it arrives.

Samsung’s Gear 2 Silver sells for about $300 and Android-driven smartwatches typically cost up to $250. Wearable fitness devices from the likes of Fitbit and Nike typically start out at $100 and go all the way up to $200 or more.

Again, making a judgment on price without knowing anything about the product may not make much sense so this non-scientific poll is for entertainment purposes only.

Cast your vote now and let us know what you think down in the comments.

Admitedly, $400 would be a very tough sell for any wearable device (the iPad mini with Retina display starts out at $400) — unless Apple floors everyone with a breakthrough, category-defining product that changes the game, like the original iPhone and iPad have managed to do.

On the other hand, people keep forgetting that luxury (but otherwise dumb) watches from established Swiss makers retail for thousands of dollars. Also, dropping $400 on a premium Apple device isn’t really unheard-of.

That’s what the iPods used to sell for. Even more to the point, people were happily paying north of $500 for the original iPhone because the handset wasn’t available subsidized at the time. For full context, the rumored $400 price for an iWatch could be just Apple gauging public reaction.

iWAtch C (blue, Apple Store, Martin Hajek 001)

Another thing.

Before the original iPad was introduced, speculation reached fever pitch as frenzied media reports were tossing around ridiculous suggestions regarding its price. For example, no other than the credulous Wall Street Journal reported moths ahead of the official unveiling that the device would launch for around $1,000.

Re/code previously reported that Apple will announce a wearable device alongside the iPhone 6 at the upcoming media event due Tuesday, September 9, at the Flint Center for the Performing Arts in Cupertino, California.

  • using namespace std

    We can’t say yet. It hasn’t even been announced, so we don’t even know what features it will have. For now, I say maybe.

    • BoardDWorld

      I know that in general globally everyone gives them themselves the excuse to splash out on an iPhone, even if they can’t really afford it. Top this with a watch priced nearly the same & I’m certain a lot of people would be thinking about the next iPhone instead. But if a bunch of Americans make it popular enough to set a trend, who knows.

    • Zzyzxd

      if it is powerful enough to be tagged as $400, I will gladly buy … the second generation~XD

    • Jack Wong

      I don’t see why a smartwatch could price close to iPad and even more than iPad mini.

      It is like a notification device and health kit, that is the most it could do I think.

    • peterbreis

      I know we can confidently say that if you are a fanboi it will be absolutely brilliant!

      …and if you are an Apple Hater a load of overpriced shyte.

      This is not being price checked against iDevices though, but against jewellery and pimp’s watches.

  • Onyxus_Music

    As much as this “iWatch” will be worth, it doesn’t really matter because people will flock to stores and buy it. It may not be needed as much now because iPhones, and any smart phone can do anything that one of these gadgets can do. I could see it as a fashion statement accessory or something for athletes, but for normal use, I think most of us will stick to our smart phones. Even though prices may be high for Apple products, it hasn’t deterred people from buying their products yet. So whatever price Apple will put on this “iWatch,” people will line up and buy the latest thing. I would probably buy it if it’s more of a fitness accessory, rather than it being a full blown watch. Something that works seamlessly with iPhones.

  • Leafs99

    “the credulous Wall Street Journal reported moths” Months, not moths.

    • Guest

      He thinks credulous means credible so he always says “The credulous Wall Street Journal” as they have been so accurate with their predictions. If you check he has said that more than 50 or 60 times. Credulous actually means gullible.

  • Christian Mejía


  • I am slightly ashamed to say I’d pay $400 for a device that I don’t even know what it does yet.

    • William Melendez

      I’ll pay $200.

    • @dongiuj

      Everyone knows this, Sebastien.

    • MrDDify

      Im 100% in with you! Still think it’s pretty cheap

    • JimGresham

      I paid $500 for my current watch (timepiece) and all it does is tell time. So, yes, I’ll pay $400 for a smart watch. No reservations on my part, just like Sebastien.

      • Chris Gaunt

        Exactly! Those wanting a quality a timepiece have been willing to spend way more for the same thing a $5 watch can do AND appreciate why! Well said dear boy, Jim I salute you!

      • Kurt

        I have a 400 dollar watch. But when I wear my 6 dollar watch I get compliments on it every single time I wear it. Never for the $400. Funny huh? I prefer the 6 buck one, it looks really cool.

      • N&LH

        “Never for the $400. Funny huh?”..it is funny to make a derision for something no one has seen it yet!!!!!.

      • Kurt

        400 was in reference to my watch, that I see and othes see when I wear it, ok dork? Didn’t mention the iwatch at all

      • N&LH

        “dork”….same to you :))

      • CASEACE79

        You do realize you both are arguing on a message board about a rumored product that doesn’t even exist yet. By definition you’re both dorks. Lol

      • Well even i paid 500$ for my watch and i can pay 400 but depends on features.

    • deepdvd

      Considering your business, you have the best excuse. I’d be surprised if you didn’t. However, the average Apple consumer would probably scoff at that price.

  • Donovan

    Nope, or it has do give me superpowers or something. Then I’ll consider.

  • Judge

    Hmm I am an Apple Fan boy like alot of people in this blog, but $400.00 is alot to pay for a watch. I have a pebble and I love it and its a better price point and proven to work. I think that apple is playing catch up with alot of their products, features that they are adding Andriod has had for years. I hope this iwatch and iphone 6 is game changing because andriod (Nexus) is looking pretty good right about now. But Apple products are well made and that’s why we pay what we pay.

    • John

      Pebble – No in-built health monitoring, and it’s in black and white.

      Let’s just remember that while its “nice” at $150/$250, it’s VERY basic.

      • Donstil

        No it’s not basic at all. It’s by far the best SmartWatch out there.

        I own the normal one and the Steel one and its a real delight.

      • Rowan09

        I own a Pebble as well and love it, but it is very basic. It does get the job done but it’s not cheap for what it does.

      • John

        Hmm, maybe basic wasn’t the correct word to use.
        I own one as well and it’s amazing but to say that the Pebble is the correct price point is a little inaccurate.

      • Antzboogie

        Pebble is awesome trust me and Galaxy Gear 2 Neo watch are the best watches out here.

      • Judge

        I forgot the most important thing battery life. Pebble 5-7 days (proven) iwatch?????????

  • Apple can also unveil the watch like they did the new Ebony Macpro.. show a cinematic teaser and not talk about pricing until it’s closer to ship..but because this sep 9 keynote is consumer focused, I feel they will announce the price similar to the iPad announcement (people thinking 1000$ and then announce way cheaper)..

  • Jerry

    Really? 400? Is too much. If you wear a watch that costs under 500$ then you don’t know anything about watches

    • Donstil

      Exactly, $400,- is a laugh for good watch companies.

    • Kurt

      Arrogant much? You really are impressing me and the other readers here. Really dork you are, no joke.

  • @dongiuj

    Yes because:
    1. There are a large amount of ridiculously rich people in the world.
    2. There are a large amount of ridiculously brainwashed apple lovers in the world.

    • Rowan09

      People buy $800 shoes and don’t have the money, so being rich has nothing to do with paying $400 for a watch we know nothing about.

      • @dongiuj


      • Rowan09

        I’m responding to your 1 &2 statements. Paying $400 for a premium watch (according to the article) is not a lot of money.

      • @dongiuj

        For a premium watch. But the “iwatch” is/will not be a premium watch, just a gadget that will be outdated soon probably unusable and riddled with software bugs.
        $800 for shoes??? Again, ridiculously rich people or fools (number 2).

      • Rowan09

        Where’s the specs? I don’t know what it will do and neither do you. All I’m saying is something is considered expensive when we know at least what it will and will not do.

      • @dongiuj

        Sorry, you are right about this. I’m basing my comments on everything I’ve heard on iDB’s reports. This article is asking whether I would pay $400 for it and I’m just saying my opinion.
        If you would prefer a simple “yes” or “no” then I say no.
        Hope this makes you feel better, peace.

      • Rowan09

        No need for an apology it’s cool man. I’m just saying.

      • Kurt

        He failed to see your sarcasm.

    • Kr00

      Android devices are the most sold, so that would make Fandriod’s the largest amount of ridiculously brainwashed people in the world.

      • @dongiuj

        Most sold because more companies using android perhaps? You’re talking about OS while I’m talking about one device produced by one company. This is where you see the true brainwashed people.

      • Kr00

        Ha ha, you sheep. If you aren’t brainwashed yourself, why do you come to an Apple forum and talk trash as you always do? Just enjoy what you have and let others enjoy theirs, instead of calling people names just because they choose differently to you. Get a life.

      • @dongiuj

        Isn’t sheep the phrase for apple fangirls? I own both android and apple products. I come here to keep up to date on tech. I don’t just come here, I go to android forums too. Now, I have a life. I suggest you keep that long never ending search for yours.

      • Kr00

        Then take your meds, you seriously have a mental problem.

      • @dongiuj

        What and you don’t? Stop making me laugh.

  • Donstil

    I don’t get it. Since when is $400,- a lot for a (nice) watch?

    It’s not by far in the same ballpark as the quality watches of this world.

    • @dongiuj

      A watch can be for life. An “iwatch” will be out dated and most probably unusable within 5-10 years or in some cases sooner due to incompatibility with future products just to help apple and developers make more money.

      • MrDDify

        Still 400 for à watch that you can use for 5 – 10 years is pretty cheap! People buy iPhones for 700 and use them for 2 years don’t hear you complaining about that

      • @dongiuj

        Maybe for $50 max. Not $400. Sorry, can’t justify $400 for a watch just for that period of time only.

      • MrDDify

        Lol and you can justify 700 for 1 or 2 years for à iPhone? 400 is goddamn cheap for à watch. Go cry back to à cheap android if you think 400 is alot

      • @dongiuj

        I never said I justify 700 for an iPhone.
        Not sure why you’re bringing android into this conversation. Oh, let me guess. YOU think this is some kind of OS argument. Sorry, I have an iPhone 3G, 4 and 5 and I have and iPad “retina”. All iPhones were “free” on my two year contracts.
        Now what are going to try and say next?

      • MrDDify

        Im not saying anything os related! Im just saying if you think it is to expensive go for the shitty cheap android watch. Because 400 aint alot of money for a watch

      • @dongiuj

        I was talking about the “iwatch” but you bring in android (an OS). By the way, now that you are continuing to bang on about competitor’s products, how much is an android watch? Half the price of the “iwatch” price mentioned here. So the “iwatch” should be twice the smartwatch, wouldn’t you say? Either way, I would never buy any ,as you say “shitty” smartwatch. Notice I’m saying smartwatch and not watch. A watch is a time piece. A smartwatch is a gadget that will most probably be outdated within a few years. Hey, then guess what? You can go and pay yet another $400 on another minimally updated version of the same thing just for that to be outdated again within another few years…..and so on and so on.
        Now, IMO, if you have a smartphone, a smartwatch is a complete waste of $400. If you think it’s good value for money then go ahead and throw your money their way and enjoy.
        Now go chill the F¥CK out.

      • Kash Gummaraju

        No android flagship is below 400(other than the nexuses). No smartwatch is priced above 250 and they shouldn’t be. Doesn’t matter about the features, build quality, specs ,and/or even the brand. Fact is that a smartwatch isn’t supposed to replace your phone which is a lot more powerful and a lot more functional. A smartwatch is supposed to assist your phone with quick notifications, tell the time, stuff like displaying your boarding pass barcode, etc. Not take calls, play full-fledged games, text, or surf the internet.

      • MrDDify

        Im not talking about a phone you dumbass. Im talking about a watch. 400 for a watch is still pretty cheap. If you wanna buy a premium quality watch these days dont expect to pay under 1000. And Apple is a “premium” brand. So 400 is cheap compaired to a real premium watch.
        And i dont know How you can live on 400 for half a year and buy all of that. But thats what i spend like every 2 weeks on all kinds of bull shit stuff.

      • Antzboogie

        Agreed plus we will keep buying the updated ones.

  • Rowan09

    I can’t say something is expensive without knowing what it will do, plus this is suppose to be the premium model.

  • MrDDify

    I think 400 would be rather cheap! If you would want to buy à high quality watch these days don’t expect to pay under à 1000

  • onesimpleclik

    Nope, definitely not. $400 is too rich for my blood.

  • Eikast

    It really depends on what it features. If it’s wearable while showering, swimming, battery last at least 3 days, has all of the goodies built in and offers a lot more features than other smart watches then sure. I can see it flourishing. Their main focus point would be health tracking and would be a great seller among athletes and techy people.

    • Kr00

      I agree. If it isn’t durable, I don’t think it will suit me as an every day watch. Waterproof or water resistant is a must for me. I couldn’t justify the cost for another dress watch.

  • Joseph A. Ahmad

    I would pay $400 for an Apple wearable device… mostly because I know the design is going to be pretty killer. Let’s be completely honest with ourselves, the look and feel of a product is very important, and Apple wouldn’t just release a haphazard wearable without thinking who it will impact, the features needed to benefit the end user, and all that good stuff. Apple does care about its margins, but this is so they can continue to be profitable and reinvest money into research and development in order to continue giving us quality products. Is it right, well, no… but you do get what you pay for, and I don’t feel I’m paying a ridiculous amount of money for a computer that has never given me any problems, ever. I don’t feel I’m overpaying for a phone that does what it’s supposed to do as advertised. Sure, there are bugs and hiccups along the way like battery issues, software glitches, and so on, but that comes with the territory. I have never been unhappy with an Apple product, maybe some of the features like the lack of a dark mode in iOS, or more iCloud storage standard, but those are the height of my issues. Sorry for ranting, but I just want everyone to think about what this wearable is going to look like, because I really have doubt that it’s going to be a rubberized band that slaps on your wrist. It will be a well crafted piece of technology that will probably do a couple of things we weren’t expecting. That’s how I am seeing… I am very excited for the 9th.

  • Blip dude

    Definitely gonna pass on a 1st generation regardless. I’ll save my pennies for a Factory Unlocked iPhone 6 in November. Also, at $400 for a 1st gen device is definitely too much, for me at least, might as well get something more useful like an iPad Mini.

  • Matt

    Given the rumor that it will be “Swiss Made” tells you it will be luxurious and top notch. So yes, it will survive, and I will certainly buy one.

  • Gary LE

    If its a game changer then ofcourse I will think about it. If it can be a stand alone watch that has more features than the current iphone then it might be worth the $400. But if it needs the iphone to work with then I aint buying it.

  • Cesar Morales

    I paid 12,000 for a Rolex… I think it’s all about status for some people. For me it’s about functionality. And just before you start saying “what functionality does it have to own a watch of 12k that one of 100 wouldn’t do… It’s like paintings.. I can easily sell my watch for 10k now 2 years later besides (obviously) the excellent timepiece it is and the artisanal work it has been implemented in its design and creation. Let’s be realistic. It’s a social trend to own smart gadgets produced by apple as it is a trend to go for the “it just works” of their modo. I believe the watch will have some perks that will just make you go “ohh, that’s so cool to have”… Like and iPhone 5s… Don’t you think? It’s the way apple works… They think of a few other things other manufacturers have not thought of. The apple ecosystem just works like good acoustics. I’ve tried all the samsung models to date and I always end up gifting them.

    • archer14

      So you buy Rolexes and sell them after 2 years. You are the very definition of a pawn shop dealer and should be ashamed of yourself. Now don’t tell me you own a Rolls-Royce too.

      • Cesar Morales

        I have no intentions of discussing unimportant matters with you, but consider this a favor to others you may stumble upon your life: I don’t sell them after two years and buy them again. That would be very dumb of my part. It means each two years I lose 2k just for fun? It was an example to prove price tags are targeted to certain sectors. What about that rolls royce

      • archer14

        Thanks for that tirade, got you barking off, innit 😀

  • wonderboydave

    short answer yes. price will go down eventually.

  • Uhh, seems apple isnt as smart as samsung at this

  • Dan

    If it has the apple logo, people will buy it… It’s sad really.

    • Very true, why does apple have a such big reputation

      • Dan

        There are two types, those who buy it because because the product suits their needs, and those who camp out and buy it because of the logo. Ie: people who can’t admit that apple screwed up by only putting 1gb or ram in the iPad air. Even now, typing this, I lost my page because I had the nerve to open a second browser page.

        Some of that reputation is earned, and some of it is blown out of proportion. This is coming from someone who has a 5s and iPad air.

      • I agree with you

  • Matheus Lisboa

    In my country the taxes will make it almost 900 dolars, so no, I wouldn’t buy… I’d rather get the new ipad than a smart watch for that price

  • If there were an option in the poll to choose a middle ground / undecided I’d go with that. I feel that $400 is too expensive but also feel that since its Apple it’ll sell no matter what. With the right marketing spin Apple can make anything sell.

  • Ilya Kos

    I doubt that the rumored iWatch will have a lot more features than the $250 Pebble steel. I doubt that the iWatch will even have an app store at launch.

  • EDiTOR9

    “We don’t really know if such a device exits…” exits what? Stage left? Lol. Fool.

  • Prathik Nair

    Credulous means keen to believe something or gullible ….it is not another form of credible …

  • Mark Seah

    it should be sold cheaply enough to complement and thus maintain or even boost iphone / ipad sales….$400 USD for a watch that only have so few functions / features ( as of now ) makes no sense unless it is for fans….

  • chris125

    So they could get a watch or an iPad/iPhone that cost the same. Yeah, $400 is to high for a watch, they don’t have the appeal iPads and iPhone have, even if it’s apple making it.

  • auci

    If it’s good yes!

  • nonchalont

    I think $200-$250 is the sweet spot. Sounds like a good price for a watch.

  • Apple might be price anchoring with the $400 figure only to sell it at ~$329 at launch. That’d be a pretty easy sell to many (assuming it’s indeed a groundbreaking device)

  • Louie

    Depending on the features I would have to consider it. Remember these aren’t meant to be compared with tablet or phone prices but more so with other watches so it wouldn’t really be expensive at 400 IMO.

  • Fajr Lodhi

    Whatever it is, people are still gonna buy it!

  • Am I the only person who thinks the iWatch and Galaxy Gear are both completely stupid? Who wants to take pictures from their wrist? LOL

  • blastingbigairs