Beats by Dr Dre headphones on Apple Store (image 001)

Apple’s short-term strategy regarding the $3 billion buy of Beats Electronics and Beats Music is starting to take shape with each passing day.

Not only is it actively advertising and selling Beats products through its brick-and-mortar locations and online retail stores, but now the California firm has shaved a cool 10 percent off all Beats by Dr. Dre headphones and assorted accessories.

This is virtually an unheard-of move — the company rarely discounts its own products by more than a meager few percents.

I’d say that it’s kinda interesting seeing the maker of overpriced gadgets — as haters usually diss Apple — actually bring the overpriced Beats by Dr. Dre headphones to more bearable levels…

As an example, the Beats by Dr. Dre Studio Over-Ear headphones that normally sell for $299.95 now retail for a more reasonable $269.95 over at the US Apple Store.

Likewise, the $599.95 Studio x Snarkitecture headphones dropped to $539.95 while the $449.95 Beats Pro Over-Ear ones are now $404.95.

The popular in-ear headphones have seen price drops, too. Case in point: the $199.95 Beats by Dr. Dre Powerbeats2 Wireless Headphones can now be had for $179.95.

For those wondering, other Beats products like speakers and audio accessories are now 10 percent cheaper as well. Mark Gurman has learned through a source that the price cuts are temporary as the promotion will reportedly last through this coming Saturday, August 23.

Interestingly, the $49.95 Beats Pill Dude speaker covers haven’t been discounted.

Beats Pill Dude on Apple Store (image 001)

Apple two weeks ago gave Beats by Dr. Dre products their own section on its webstore.

Similarly, the Beats Music earned its spot in the ‘Apps Made by Apple’ section on the App Store. Moreover, the firm was recently seen pushing the subscription-based music streaming service to new iOS device owners via App Store prompts while attempting to bring new customers by making annual subscriptions more affordable.

  • pauleebe

    Oh, great. $30 off heavily overpriced headphones. Thanks, Apple.

    • If you haven’t already noticed everything Apple sells is heavily overpriced. Heck it costs almost an extra $100 to go up a storage tier (e.g from 16gb to 32gb, 32gb to 64gb, etc). I’m not complaining since Apple is a business and making money is what businesses do but every single thing Apple sells is overpriced even small things like accessories and the iPod Shuffle. People buy Apple not because of their price but because their hardware, software and services are heavily intertwined and everything ‘just works’. $30 off is an amazing amount of money off from a company like Apple that rarely discounts hardware at all…

      • @sexyhamthing

        Or they buy apple products because the white commercial told them to. Silly public misconception :O

      • Umut Bilgiç

        Gotta love capitalism eh?

      • Dan

        Very true. The only reason I don’t mind paying more for Apple products (I limit myself to iPhone and iPad) is because I will be able to resell it later on for a good price. If I tried that with another brand (ie: Samsung) I’d lose much more money.

  • Apple_King98

    They are trying to re-brand the headphones by ridding the inventory. Then the B will change to an Apple logo. Apple-Beats

    • I thought this as well.

    • Merman123

      Interesting theory!

  • Wood1030

    Although I love Apple products (excluding Beats), it sometimes is rather difficult to justify the prices on most of their products. I say this having a house full of Apple products, from iMac to Mac Minis to Airports…Extreme and Express’ to ATV’s to iPhone to iPad. Love ’em all. But I don’t think I’ve ever paid full retail on any of them.
    It is true that their discount structure is few and far between but the patient shopper can get what they need at an acceptable price if they just wait a bit and not always be so inclined to always buy the latest and greatest.
    As far as Beats goes…discount or no discount…thanks but no thanks, I’ll stick with my many Sennheiser headphones.

  • Chun-Li aka ThunderThighs

    Like that’s a deal on some overprice headphones lol.

  • Joseph Plunkett

    If only…

  • Guest

    If only they were this good…

  • Sleetui

    Makes everyone purchase this “deal”. Next day comes out with new Beats with Lighting Cable.

  • Alberto Espinal

    I recently bought the Powerbeats 2 wireless and i returned them the next day, i was so excited thinking im going to listen to a premium sound and the moment i put them on it was the biggest dissapoitment, the stock Apple earbuds had more bass than them, and not only that when you put them in any facial expression like smiling will pop them out of your ears, i hope Apple corrects all those mistakes that Dre and Co. made before Apple got them!!

    • I preferred the urBeats over the Powerbeats, because of audio quality and they don’t move around in (or out) of your ears. And they’re cheaper.

      • Alberto Espinal

        Thanks for the feedback!!

      • No problem!

  • n0ahcruz3


  • SoylentGreen

    I call that getting tricked by a business…. I call that getting swindled & pimped

  • Dan

    I wouldn’t consider buying Beats unless they were discounted by at least 70%, even then…


    off topic.. but i wonder if Dre took the iced water challenge from tim..

  • Matty.01

    Mm, yeeeeah…no thanks. I’ll stick to my Bower & Wilkins P7, they are actually worth the price I paid for them.

  • harry bimasakti

    I prefer sennheiser