Swatch Touch

Some silly rumor made the rounds last week claiming Swatch was in talk with Apple to produce a line of iWatch devices. This was quickly denied by Swatch, who’s now saying it will bring its own smart watch/fitness tracker to market by next year.

Swatch CEO Nick Hayek recently told Swiss newspaper NZZ am Sonntag (via Reuters) that the company will soon update its Swatch Touch line, which will be equipped with features appealing to athletes:

We will integrate fitness features in the Swatch Touch by 2015. The device will remain a watch, but it will include commonly used fitness features to monitor your body,” Hayek was quoted saying. He then added “We already have all the know-how, we do not need a partnership,” referring to the rumor of a partnership with Apple.

This seems to be a departure from Hayek’s doubts about smartwatches earlier this year.

[Thanks Marco]

  • Anthony Snyder

    Someone’s getting defensive haha 😀

  • Diego Milano

    Too bad I don’t need (nor wear) a watch at all.

    • You don’t need a watch because Apple hasn’t released a watch yet :p

      • unkown man

        haha i have never weared a watch ever but yeah defeinitly will wear when apple releases it

      • Burge

        It was intended as a watch but my iPod touch 6G works pretty good as a watch. That’s close enough for now

      • Blip dude

        No, I just simply don’t need a watch when I already have a phone that tells time. The last time I had a watch it ended up on ebay.

  • SkyFall

    Swatches smartwatch.

  • Abdl

    Honestly i would go for Swatch smart-watch before i go for Apple’s…considering that swatch is also a premium brand,and my daily wrist watch is a swatch rocking solid for 3 years now. Though Apple remains Apple,if you understand what i mean ^_-

    • Alexander Pribula

      I’m sorry, but I don’t think that I would call Swatch a “premium” brand.

  • nazcorp

    Perhaps the rumor or source meant that this new smart watch will be Apple certified and work with Healthbook? That makes more sense and goes along with his statements above.

  • JoshuaHulgan

    :Insert Jim Dalrymple chuckle:

  • kron1k 

    Go ahead swatch update your watch…then “watch” as everyone buys an iWatchamacallit. Then go hmm maybe a partnership woulda been better.

    • I’d buy the Swatch before the iThing.

      • kron1k 

        Why not wait till it’s actually out before you put your foot in your mouth

      • It’s a pretty safe bet that Apple will keep it in the iFamily, so I can ASSURE you that it won’t be getting my money and my foot will stay in my shoe.

        You could also take your own advice and wait for the Swatch to come out before…nah, I won’t use such a tired, old cliche’.

      • kron1k 

        If you don’t like the ifamily of products then why are you here?

      • It was a Swatch story that came up in my newsreader about gadgets.

  • jake kneller

    Swatch makes nice watchs but correct me if I’m wrong but isn’t apple admired by so many for its desigen and quality many many times pointed out with there use of aluminum and glass rather plastics like countless other competitors

  • Jeffrey Feuerstein

    Swatch makes me laugh every time they have news about Apple/a smartwatch, I guess Apple has another rival. This one will be beaten easily though. What does Swatch think they are? They may be watch makers but you need to know your technology and good designers in order to make a good smartwatch.

  • Yujin

    Besides the fact that no one wears a watch anymore and that fitness trackers are a niche product, we need something more that will be so good that we will start wearing them again. If rumors are true then apple’s iWatch is not just a fitness tracker/ notification/ watch, it is a true health product that most people will want not cause it is cool, but cause it can do far more than just tell you when you run 1 mile.

    • Diego Milano

      I hope you are right. Hopefully people will not need a watch to stay healthy though.